Rosario Arena Summit was the first event in the city to connect business, sports and leadership, bringing together top-level speakers, role models and innovators who shared keys to leading, creating and reinventing oneself in the world of sports.

Day 1: Leadership, training and sport

The day on March 25th was inaugurated by the city's mayor, Pablo Javkin , who highlighted the role of sport as an engine of development.

On behalf of the University, María Laura Favarel, The Director of the Bachelor's Degree in Marketing with a focus on Communication and Design interviewed Alejandra MatthewSecretary of Sport and Tourism of Rosario and the President of ETUR, with whom he discussed the impact of sport on local tourism.

For his part, Mariano Elizondo , Director of the Center for Sports Studies and the Diploma in Management of Football Entities, moderated a panel focused on planning within the sports field.

Furthermore, the Headquarters Rosario had a prominent role through Julieta CastellanCommercial Manager and former member of Las Leonas, and Agustín Tamborini, A graduate of the University, Managing Director of Boortmalt Latin America, and former member of Los Pumitas. Both shared how the experience in high performance impacts professional development, in a conversation moderated by the Dean, María Laura Rodríguez de Sanctis.

The day also included prominent figures such as Federico Pucciarello, Pepe Sánchez and Eduardo Schwank.

Day 2: Industry, expansion, and decision-making

During the second day, the University's participation continued with Mariano Elizondo as moderator of 2 key spaces.

On one hand, he moderated the panel of Daniel Soares, Director of Basketball Operations for Latin America in the NBA, where the expansion of the league outside the United States, its growth and the development of the business in markets such as Argentina and Brazil were discussed.

On the other hand, he interviewed Pablo Nigro, a psychologist specializing in sports and coordinator of the Evolution education program at CONMEBOL, with whom he discussed psychology applied to decision-making under pressure, both in high-performance athletes and in young people in training.

The event also featured the participation of prominent figures such as Fabricio Oberto, Lisandro Miranda, Ramiro Nanni and Rubén Magnano.

An experience that strengthens the link between sport and business

Being partners of this event allowed us to further strengthen the link between sport, training and professional development, as well as delve deeper into the current challenges faced by athletes, institutions and organizations in the sector.