Trail to Table is an immersive academic experience that uses Bariloche and Patagonia as a real-world business ecosystem to explore how tourism, artisanal food production and emerging agribusiness create value through regional value chains, commercial channels and territorial branding.
The program combines academic preparation in Buenos Aires with three days of field immersion in Bariloche, where students explore tourism and hospitality, artisanal chocolate production, berry agribusiness and retail. Through field visits, guided observation, executive encounters and experiential activities, students connect commercial strategy with the economic, cultural and productive realities of Patagonia.
Three Days in Patagonia. From the Trail to the Table.
Students apply the 5S Observation & Insight Generation Methodology during tourism and farm visits, guided field observation, executive workshops, retail visits and tastings.
The field experience explores how Patagonia connects tourism, hospitality and regional food production with commercial channels, sustainability, innovation and international positioning. Students then return to Buenos Aires to transform their field observations into strategic analysis and a final project.
Economic & Regional Development
Understand Patagonia's regional economy through the interaction between tourism and specialized agriculture.
Commercial Strategy & Shopper Experience
Apply the 5S observation methodology to tourism, retail and regional products.
Territorial & Cultural Branding
Explore how Patagonia's landscapes, chocolate, berries and regional identity become commercial assets.
Entrepreneurship & Market Access
Examine small-producer and cooperative models and pathways to export and international positioning.
Designed for undergraduate students in:
Also relevant for students interested in Tourism & Hospitality, Agribusiness and Agricultural Engineering.
DAY 1 — Buenos Aires
Academic Preparation
Introduction to commercial channel strategy and the 5S Observation & Insight Generation Methodology, followed by a field-preparation workshop.
DAYS 2–4 — Bariloche
Field Immersion
Day 2: Bariloche and Patagonia ecosystem · Tourism & hospitality · Artisanal chocolate factory visit and tasting.
Day 3: Berry agribusiness and value chain · Sustainability & innovation in Patagonia · Retail visit, branding and commercialization.
Day 4: Strategy and international positioning.
DAY 5 — Buenos Aires
Strategic Integration
Insight harvest, strategic analysis and final presentations, with a campus visit to Campus Pilar.
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