From Vine to Cane is an immersive academic experience that uses Salta’s high-altitude wine and sugar industries as real-world business cases to explore how regional value chains, territory and cultural identity can create competitive advantage and open opportunities in international markets.
The program combines academic preparation in Buenos Aires with three days of field immersion in Salta, where students explore high-altitude viticulture, sugar agroindustry, cultural heritage and tourism. Through winery and agroindustry visits, guided observation, executive workshops and cultural experiences, students connect commercial strategy with the realities of regional production and development.
Three Days in Salta. Two Value Chains. One Regional Business Ecosystem.
Students apply the 5D Commercial Strategic Design Methodology during winery and sugar-mill visits, guided field observation, executive workshops and tastings.
The field experience explores Salta's wine and sugar ecosystems through value-chain analysis, sustainability, innovation, cultural heritage, tourism and international positioning. Students then return to Buenos Aires to transform their observations into strategic analysis and a final project.
Economic & Regional Development
Understand Salta's economy and high-altitude viticulture within Argentina's broader regional development context.
Commercial Strategy & Growth Management
Apply the 5D methodology to wine commercialization and regional growth opportunities.
Territorial & Cultural Branding
Explore how place identity, Andean landscapes and cultural heritage become commercial assets.
Entrepreneurship & Market Access
Examine export pathways and international positioning strategies for high-altitude wine and related products.
Designed for undergraduate students in:
Also relevant for students interested in Tourism & Hospitality, Agribusiness and Agricultural Engineering.
DAY 1 — Buenos Aires
Academic Preparation
Introduction to the 5D Commercial Strategic Design Methodology, global wine-market context, major producers, consumption trends and field-preparation workshop.
DAYS 2–4 — Salta
Field Immersion
Day 2: Salta’s ecosystem, high-altitude wine business and value chain.
Day 3: Sugar agroindustry and its value chain from cane to commercialization, combined with cultural heritage and tourism experiences.
Day 4: Sustainability and innovation in viticulture and agroindustry, with a focus on strategy and international positioning.
DAY 5 — Buenos Aires
Strategic Integration
Insight harvest, strategic analysis and final presentations, with a visit to Campus Pilar.
By the end of the program, students will be able to:
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