The Insights, Innovation, and Strategy International Academic Program offers an intensive experience for international students to understand how to turn data, trends, and insights into innovation opportunities and growth strategies.
Over five days, participants will work with research tools, consumer analysis, innovation, and strategic thinking, combining lectures, real cases, workshops, and collaborative challenges.
The program combines participatory classes, field visits, case analysis, experiential learning, academic exchange, and cultural immersion.
The program incorporates the 5I Strategic Innovation Framework, guiding students through a structured process that connects investigation, insights, innovation, implementation, and impact:
| Investigate | Understand the market and detect opportunities. |
| Interpret | Turn data into insights. |
| Imagine | Generate ideas and value propositions. |
| Implement | Design solutions and action plans. |
| Impact | Measure results and drive growth. |
Our faculty brings together professionals with extensive local, regional, and international experience in Marketing, Trade Marketing, Insights, Business Development, and Growth Strategy functions at consumer goods companies, startups, and consulting firms, combining that practice with a distinguished academic career. Their approach brings real-world tools, methodologies, and cases that connect theory with today’s market challenges.
La Universidad Austral es la #1 de Argentina
de Gestión Privada
