From Monday, March 23 to Friday, March 27, our Faculty received an academic visit from students of the University of Lima , within the program "Price and CX: winning with price and conquering with experience".
During the week, participants engaged in conceptual classes and practical experiences structured around three main themes: pricing strategy , customer experience , and data-driven decision-making . The highlight of the program was participation in a business simulation alongside marketing students—a real-world exchange where learning was built collaboratively between peers from both universities.
The business tour took the students to METALSA Argentina and Ford Argentina , two leading companies in the automotive industry, where they were able to analyze firsthand the sector's value chain and the logic of price formation in both B2B and B2C markets.
The week concluded with a cultural immersion in Buenos Aires: a guided tour of the Teatro Colón and a visit to Plaza de Mayo, Puerto Madero, and Palermo . Five days that combined academic rigor, international exchange, and a concrete look at the Argentine business world.
