From Monday, March 23rd to Friday, March 27th, our Faculty received an academic visit from students of the Lima University, inside the program "Price and CX: winning with price and conquering with experience."
During the week, participants went through conceptual classes and practical experiences articulated around three axes: Price strategy, customer experience y data-driven decision makingThe highlight of the agenda was participation in a business simulator together with marketing students — a real exchange space where learning was built between peers from both universities.
The business tour took the students to METALSA Argentina y Ford Argentina, two leading figures in the automotive industry, where they were able to analyze firsthand the sector's value chain and the logic of price formation in both B2B and B2C markets.
The week ended with a cultural immersion in Buenos Aires: a guided tour of Teatro Colón and a tour of Plaza de Mayo, Puerto Madero and PalermoFive days that combined academic rigor, international exchange, and a concrete look at the Argentine business world.
