Digital Business

He is a professional prepared for the new digital economy, capable of leading a new startup or leading teams and people in the digital transformation of companies or organizations by combining the management of technology and business tools.

The graduate will be qualified to:

• To perform as Manager/Project leader in different types of businesses based on the digital Canvas model such as Software Factory companies, E-commerce, Finntech, Implementation Agencies and Digital Marketing.
• To work in those companies in functional areas of marketing, finance, planning, organization, management and control.
• Lead projects linked to any of the following tools, knowing each one in depth: blockchain, virtual, augmented and mixed reality, artificial intelligence, IoT, 3D printing.
• Implement systems that collect, process, and display information in an orderly manner, to allow those responsible for different areas to make decisions based on real and objective business information.
• Leading or being part of the teams in charge of the digital transformation processes in companies that are going through that challenge, contributing from the systemic analysis and technical knowledge of different digital platforms.
• Develop processes that allow automate tasks and integrate systems for more efficient operation and with less risk of human error.
• be andentrepreneur developer of their own company in the digital business context.
• Advise to organizations in the development of their activities, through strategic consulting, product development, organizational and cultural change.

The graduate of the Bachelor's Degree in Digital Business from the Universidad Austral will be trained to develop in the company world both as an employee and as an independent contractor, with the suitability and full capacity to integrate into their management or decision-making teams.
It has a solid scientific basis both in hard sciences and in humanities, ability to work in a team and good handling of interpersonal relationships.

The program's main objective is to develop professionals with strong skills and tools to create, manage, and lead businesses in the new economy . They will be able to understand technology as a differentiating factor for success within an organization or for their own entrepreneurial ventures.

Thanks to their strategic and technological vision , analytical rigor, methodological detail, and leadership, graduates in Digital Business will be leading professionals in the new economy; they will take a key role in generating new job opportunities, creating startups, and redefining the future of traditional companies.

Professional internships are an extension of students' academic training. They provide the opportunity to put acquired knowledge into practice in a workplace where, in addition, students will receive training to perform assigned tasks. Their objective is to offer interns the opportunity to connect their theoretical knowledge with the practical realities of professional practice, develop the skills required for business operations, familiarize them with the work environment, and contribute to the organization's achievements in their assigned area.

To fulfill this curricular requirement, the internship must have lasted at least 480 hours.

If you are interested in learning more about the university, its facilities, and speaking with an advisor in person, we invite you to request an appointment :

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