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Undergraduate degree

Marketing & Management

Start date:

March
Duration: 4 Years
Modality: In‑person
Location: Pillar

What does a Marketing professional do?

Where marketing meets strategy.

Train to understand the market, create value propositions, and lead businesses with a holistic perspective. Combine strategy, communication, Artificial Intelligence, and Big Data to understand the consumer and anticipate trends. Develop a profile prepared to make strategic decisions and work in organizations in Argentina and around the world.

  • BRAND COMMUNICATION

  • COMMERCIAL AND SALES

  • DATA ANALYTICS

  • MARKET RESEARCH

  • CSR - SOCIAL MARKETING & SUSTAINABILITY

  • TRADE MARKETING

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Work from the start with real-world case studies from leading companies and brands, developing concrete projects alongside professors who will act as mentors. Incorporate Artificial Intelligence, Big Data, Business Intelligence, and Data Visualization to analyze consumers, identify opportunities, and make informed decisions.
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Choose and build your profile. Guidance and elective subjects to design a path according to your interests.
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Experiences that broaden your opportunities. Exchanges, international programs, clubs, workshops, and experiences with companies that connect your education with the professional world.

One career, two orientations

In Universidad Austral We have two specializations within the Marketing degree.

We invite you to learn more about our Communication and Design program. See here.

Study in Nordelta

Blended Learning | Nordelta + Pilar Campus

Now you can choose to complete your first and second years at the Pilar Campus and combine your studies at our new Nordelta location. Same professors, same degree, and the same academic level. A new study option, closer to you.

Job exit

You'll create creative campaigns and understand how to lead a real business. Here, we train managers who make strategic decisions at the inner circle. You'll be able to read an income statement, defend a budget, lead a sales team, and explain with numbers why a brand is growing. That's what separates a marketing professional from a marketing director.

During your studies you will complete a part-time internship at a leading company and we will support you in your job placement, from preparation and application to connecting you with our network.

Career Director

Sala, Ernesto_2026 (2)

MBA of IAE Business School and specialization in Marketing at London Business School. Lawyer from the University of Salvador. He has been teaching for over 15 years at the Complutense University of Madrid, the University of Palermo, Austral University, and the University of Buenos Aires.

Ernesto Sala

REVIEWS

“What I love about Digital Marketing is the possibility of knowing that I can find the potential customer at the right time and place, influencing their decision-making and their perception of the brand.”

Manuel Gamboa MM
Manuel Gamboa
The Walt Disney Company - Digital Paid Media Supervisor

“In a single day, I work with numerical market analysis and with the planning and execution of campaigns on media and digital platforms. There is no monotony, and you can soar creatively while connected to the context and opportunities of the market in which you operate.”

Sofia Sanchez Capilla MM
Sofia Sanchez Capilla
UNILEVER - Strategy & Innovation Assistant

“I consider myself a professional passionate about Marketing, mainly because of the ability to create value through products and services that can generate a positive impact on people's lives.”

Josefina Alfaro MM
Josefina Alfaro
Lancôme & Biotherm L'Oréal - Head of Marketing

Extra information

The way to add the world to your career: 34 universities in 17 countries, including Sciences Po, ESSEC, KU Leuven, University of Bath, Universität Hamburg, Hong Kong Baptist University and University of Illinois Chicago.

And if you prefer something shorter: summer programs at Copenhagen Business School, KU Leuven, ESC Rennes and Linköping University.

Academic excellence — 60% if your average is 9 or higher and you are among the top 3 in your class.

Austral Scholarship — Up to 80% depending on your needs, with an average of 7 or more.

Academic merit — 30% with an average of 8 or higher.

Federal Scholarship — 20% if you live more than 120 km from the Pilar Campus and have an average grade of 7 or higher.

University loan — Financing according to the needs of each student.

New Arrivals

Admission Modalities

 

 

For more information, click here!

Undergraduate Admissions

Tel.+54 9 11 3143-9619

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Contact

Undergraduate Admissions

Tel.+54 9 11 3143-9619