The Diploma in Public Affairs is the only academic program that explicitly connects the management of public crises with the strategic development of brands, covering the intermediate mechanisms that determine these two major communication challenges. Why do we do this? Because we view branding as a strategic process that involves all of a company's senior management (legal, finance, CEO, operations, human resources, IT, etc.), and also because we have found that genuine crises affect brands to the extent that they are a strategic resource . Therefore, the Diploma program delves into the management problems and solutions required for addressing strategic issues in corporate communication.
Along these lines, we believe that careful attention to and detailed knowledge of the brand and branding processes are essential for managing a company's comprehensive communications. Furthermore, we place marketing and organizational management at the heart of the issue because we want to integrate two fundamental mechanisms of strategic communication. And finally, we consider how the organization, its personnel, its products and services, and the decisions and plans it generates become public issues, both for and against the company itself, transforming from relevant issues or questions into complex public crises.
In short, the Diploma program leads participants to delve into the core of the strategic communication problem, without losing sight of the big picture, integrating the corporate management issues of a company in order to provide the General Management with a strategic perspective on communication.
To obtain the Diploma certificate, you must meet the approval requirements of each program.
To maintain regularity in each program, it is necessary that you attend 75% of the classes.
You can request an individual certificate for each subject passed.
After passing the 5 programs, you can accredit the diploma in the Master's Degree in Political Communication (MCP) , within two years of completing the course.
DEDICATION
6 months (5 programs) - See schedule below.
MAXIMUM COMPLETION TIME
12 MONTHS
COURSE MODALITIES
Diplomas can be taken 100% online , or in the format in which the subject is offered, e.g.
SCHEDULE
*This schedule is subject to change.
To complete the diploma program, you must take and pass 4 compulsory courses and 1 optional course chosen from the following subjects:
public affairs
Start date: June 2026
Modality: Hybrid (in-person/online)
Teacher: Luciano Elizalde / Arturo Fitz Herbert
Construction and Analysis of Political Discourse
Start date: August 2026
Modality: Hybrid (in-person/online)
Teacher: Damian Fernandez Pedemonte
Relations with the Press
Start date: August 2026
Modality: Hybrid (in-person/online)
Teacher: Fernando Ruiz
lobbying
Start date: October 2026
Modality: Hybrid (in-person/online)
Teacher: Alejandro Giudice / Alejandro Alonso
Language and Political Discourse (elective)
Start date: second semester (to be defined)
Modality: Asynchronous
Teacher: Patricia Nigro
Disinformation, Social Media and AI in Political Communication (elective)
Start date: second semester (to be defined)
Modality: Asynchronous
Teacher: Patricia Nigro
ENTRY REQUIREMENTS
We designed this diploma for those working in the fields of communications, public affairs, public relations, brand management and/or marketing, and commercial areas in companies, government agencies, NGOs, consulting firms, and independent professionals.
It is also designed for those who use communication as a management tool to influence the strategic development of a company or institution.
It will be of particular interest to those who use communication as an effective tool to develop and consolidate internal communication and change management within an organization.
-Graduates of the Faculty of Communication of the Universidad Austral: 40%
-Graduates of Universidad Austral, other academic units: 25%
Public Administration (nationwide, Argentina) 20%
GCBA: 25%
OTHER CORPORATE DISCOUNTS (20%):
Disney – Pan American Energy – Grupo Petersen – Correo Argentino – Servier Argentina – San Cristóbal – Bridgestone – Sinergium Biotech – Paramount – Dridco – Intervet Merck – MSD Argentina – Accenture – Buenos Aires City Legislature
Ask about other corporate or institutional discounts.
Do you own an SME?
La Universidad Austral It is a Training Unit of Tax Credit Program for SME Training, through which you can obtain up to 100% of the value of the training for your employees.
Learn about the process to obtain your tax credit: https://www.argentina.gob.ar/servicio/acceder-credito-fiscal-para-capacitar-al-personal-de-mi-empresa
Request the Diploma program to manage your scholarship at cferriyfuentes@austral.edu.ar
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