The Marketing degree with a focus on Communication and Design prepares future professionals to design, lead, and manage integrated marketing communication strategies.
It is a unique approach that responds to the needs of marketing today and tomorrow, offering a holistic approach that integrates the disciplines of Marketing with Culture, Advertising, and the contributions of Communication and Design.
Yes , Marketing specialists with a focus on Communication and Design stand out for designing creative solutions that allow for measurable and scalable business results and for their ability to research markets and analyze and understand diverse audiences , through the use of multiple languages: mathematics, statistics, written and oral expression, audiovisual production.
You can be part of the next generation of marketers.
In Universidad Austral We have two specializations within the Marketing degree.
If you have a mathematical background geared towards business administration, we invite you to explore our Marketing & Management specialization. See here
You can study for your Bachelor's degree in Pilar (Buenos Aires province) or in Rosario (Santa Fe province).
To learn more about the career in the city of Rosario you can do click here. and contact the advisors at the University's Rosario headquarters.
Brand Creative & Media Manager at Equinox Andina (Nike Chile, Peru, Bolivia and Ecuador).
"FC gave me the tools to tell stories of inspiration and innovation for one of the world's most important brands and reach the consumer through the right medium."
Brand Coordinator, Ualá.
“The most rewarding aspect of marketing is that it's the central hub from which all other lines of business branch out. Marketing is always involved in everything that happens at the company level—whether it's production, agencies, engineering—because it's the face of the brand. That's why one of the best things about the role is that you're in close contact with cross -functional teams, made up of people with very different backgrounds and daily routines than your own, which helps you learn and see things in a much more holistic way.”
Communications, Press & Sustainability Manager at Volkswagen Group Argentina.
"The FC gave me the necessary tools to understand that there are diverse audiences and those audiences have their own particular characteristics. We have to be able to select the appropriate strategies so that our message gets through."
They are innovative leaders with a strategic vision, capable of harnessing the full potential of technology and combining it with talent, creativity, and human ingenuity to achieve brand and business objectives. They possess solid knowledge and an agile mindset that allows them to keep pace with change and respond quickly and effectively. They stand out for their communication skills and for prioritizing interpersonal relationships; for understanding audiences, interpreting data, and thinking oriented toward designing solutions for people.
You'll be able to develop as a professional in different fields, whether you want to start a business or lead teams in private, public, or NGO organizations.
The skills and knowledge provided equip graduates to excel in areas such as Communication, Marketing, Advertising, Change Management, Content, Branding, Market Research, Customer Experience, R&D, Product Development, Sales, and many more. Upon graduation, they join a community of professionals with over 30 years of experience at leading global companies.
Today's marketing requires mastery of technical skills, such as market research, demand analysis and identification, and the formulation of a value and pricing proposition, among others, along with communication, sociological, and cultural skills that enable one to understand the processes of social transformation and manage different languages, formats, channels, and platforms.
For more information, click here!
La Universidad Austral is #1 in Argentina
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