The Marketing degree with a focus on Communication and Design prepares future professionals for design, lead and manage integrated marketing communications strategies.
It is a unique approach that responds to the needs of marketing today and tomorrow, offering a holistic approach that integrates the disciplines of Marketing with Culture, Advertising, and the contributions of Communication and Design.
AYes, Marketing specialists with a focus on Communication and Design stand out. by design creative solutions that enable measurable and scalable business results and for its ability to research markets and analyze and understand diverse audiences, through the use of multiple languages: mathematics, statistics, written and oral expression, audiovisual production.
You can be part of the next generation of marketers.
In Universidad Austral We have two specializations within the Marketing degree.
If you have a mathematical background geared towards business administration, we invite you to learn about the orientation of Marketing & Management. See here
You can study for your Bachelor's degree in Pilar (Buenos Aires province) or in Rosario (Santa Fe province).
To learn more about the career in the city of Rosario you can do click here. and contact the advisors at the University's Rosario headquarters.
Brand Creative & Media Manager at Equinox Andina (Nike Chile, Peru, Bolivia and Ecuador).
"FC gave me the tools to tell stories of inspiration and innovation for one of the world's most important brands and reach the consumer through the right medium."
Brand Coordinator, Ualá.
“The most rewarding aspect of marketing is that it's the central point from which all the train tracks emerge. In everything that happens at the company level—whether production, agencies, engineering—marketing is always involved, because it's the face of the brand. Therefore, one of the most beautiful things about the role is that you're in close contact with teams.” crossfunctional, made up of people with training and a daily life very different from yours, which make you learn and see things in a much more holistic way.”
Communications, Press & Sustainability Manager at Volkswagen Group Argentina.
"The FC gave me the necessary tools to understand that there are diverse audiences and those audiences have their own particular characteristics. We have to be able to select the appropriate strategies so that our message gets through."
They are innovative leaders with a strategic vision, capable of harnessing the full potential of technology and combining it with talent, creativity, and human ingenuity to achieve brand and business objectives. They possess solid knowledge and an agile mindset that allows them to keep pace with change and respond quickly and effectively. They stand out for their communication skills and for prioritizing interpersonal relationships; for understanding audiences, interpreting data, and thinking oriented toward designing solutions for people.
You'll be able to develop as a professional in different fields, whether you want to start a business or lead teams in private, public, or NGO organizations.
The skills and knowledge provided equip graduates to work in areas such as Communications, Marketing, Advertising, Change Management, Content, Branding, Market Research, Customer Experience, R&D, Product, Sales, and many more. Upon graduation, they join a community of professionals with over 30 years of experience. with experience in leading global companies.
Today's marketing requires mastery of technical skills, such as market research, demand analysis and identification, and the formulation of a value and pricing proposition, among others, along with communication, sociological, and cultural skills that enable one to understand the processes of social transformation and manage different languages, formats, channels, and platforms.
For more information, click here!
La Universidad Austral is #1 in Argentina
Private Management
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Tel.+54 9 11 3143-9619
