FC News

First day of the new Marketing degree with a focus on Communication and Design

05.03.2024

Author: Faculty of Communication (FC)

4 minutes reading time.

If we celebrate student graduations, why not also commemorate the starting point of every university career: the first day of classes? Especially when it's a milestone in the Faculty's history, expanding its professional training offerings with the new orientation, the Bachelor's degree in Marketing with a focus on Communication and Design.

The launch of this career, both at the Pilar campus of the Faculty and at the campus RosarioThis is a time of growth for the institution. In the words of Marcela Pizarro, our dean: "It is a great joy for me that our beloved FC is offering a new degree this year with a novel and different approach to the usual marketing."

At the same time, Reynaldo RiveraProfessor and academic director of the undergraduate program, mentions: “The Universidad Austral It's at the forefront of innovation. Proof of that is that we launched the Latin America's first Bachelor's degree in Marketing with a focus on Communication and Design. Based on the model Human-to-Human de Philip Kotlerwe train marketers capable of designing the future, communicating on social media with stories, and generating business models focused on service and people. The nearly 120 students from the Pilar and Pilar campuses Rosario Those who trusted the proposal demonstrate that it was something the new generations were waiting for.”
We're sharing an audiovisual summary of the first Introduction to Marketing class at the Pilar campus, taught by professors Reynaldo Rivera, Soledad Salaberri, and Guadalupe Marino. The academic secretary was also present. Esteban Pittaro.

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