PhD in Letters from the National University of La Plata, with postdoctoral stays at the School of Communication of Ohio University and at the Catholic University of Milan.

He was Dean of the Faculty of Communication at Universidad Austral (2002-2012) and first Director of the Graduate School of Communication (2012-2023). He is a professor at the undergraduate and graduate levels in the area of ​​discourse analysis and media audiences, and a visiting professor in postgraduate communication programs at universities in Latin America and Europe.

He is a CONICET researcher and, through EPC, has also conducted numerous applied research and knowledge transfer projects for government organizations, media outlets, and companies. He is the Director of KCI (Key Communication Indicators), a corporate communication measurement tool created for AMCHAM.

He is the author of ten academic books on communication and fifty scientific papers. His latest books are: The Gap Between Narrative and Conversation: Argentine Political Communication from 2001 to the Pandemic; Managing Dissent; Government Communication in Trouble, with Collaboration, and Public Upheaval; Media Cases and Their Audiences. He was the editor of Austral Comunicación, the scientific journal of the Faculty of Communication of the Universidad Australand director of the Inclusions collection at La Crujía publishing house. He currently serves on the Editorial Board of Universidad Austral Editions.