Nearly 90 students from the Faculty of Communication and the main campus Rosario from the Universidad Austral participated in the La Virginia Marketing ChallengeThis initiative brought them closer to the real challenges of the consumer goods industry. The event took place on November 6th at the company's headquarters in [location missing]. Rosariowhere they presented their proposals to brand professionals.

As part of the Product and Brand Strategy course , teams worked to develop innovative solutions based on trends and new consumer habits. The project involved market research, identifying opportunities, defining strategies, and developing ideas that could meet consumer needs.

In this way, the students gained exposure to the various aspects of professional work: debating ideas, making strategic decisions, reviewing proposals, and presenting their projects to company representatives. They also had the opportunity to receive feedback from professionals and share their work with others.

Congratulations to everyone who participated! A huge thank you to La Virginia for opening its doors to us. Also, thank you to professors Liliana Fassi, Sol Castellanos, Stefano Carluccio Wallis, and Reynaldo Rivera for promoting these kinds of experiences that connect academic content with industry challenges.