The media and entertainment industry is going through a structural transformation driven by digitization, the convergence of formats, and the emergence of new technologiesThese changes require strategic leadership, constant innovation, and organizational adaptability.
This diploma program offers an up-to-date overview of the main management tools in the sector, integrating digital workplace strategy, production, technology y organizational cultureThrough a practical and collaborative approach, the program strengthens the ability to lead projects and business models in dynamic and competitive environments.
The Diploma in Media Management will be awarded by the Graduate School of Communication of the Universidad Austral to those who complete and pass the subjects of the curriculum (3 mandatory programs and 1 elective).
These academic credits are valid for up to five years for applying to the Master's Degree in Content Management.
As a student of the Diploma in Media Management you will be able to participate in the activities organized for the community of the Master's Program in Content Management, such as workshops, conferences Media Management Lab, meetings with leading professionals in the sector or open classes with invited foreign professors.
DEDICATION
6 months (4 subjects) - See schedule below.
MAXIMUM COMPLETION TIME
12 months
COURSE MODALITY
Each subject is taught in a hybrid face-to-face or live online format.
SCHEDULE
To complete the postgraduate program, you must take and pass the required courses. 4 programs (three required and one optional):
Each subject includes six 4-hour classes, held weekly. The total course load is supplemented with readings, case studies, and practical assignments.
ENTRY REQUIREMENTS
*In exceptional cases, applicants without a university degree may be admitted if they can demonstrate relevant and solid work experience in the professional field of the Diploma.
For professionals working in media, platforms, production companies, agencies, brands or digital projects who seek to enhance their management, strategy and innovation skills to lead content businesses.
Strategic management in a constantly evolving industry. This course analyzes the specific characteristics of the media and entertainment business, the transformations in the value chain, and the emerging models driven by digitalization. It explores tools for integrating strategy, innovation, and organizational culture in content companies.
Professor: Ethel Pis Diez
Leading the way in shaping the impact of technology on business models. Explore how artificial intelligence, cloud computing, and other emerging technologies are redefining content production, distribution, and monetization. Identify concrete opportunities to drive digital transformation processes in organizations within the sector.
Teachers: Carolina Bertoni y Agustín Lasso
Transforming creativity into sustainable and scalable processes. This course addresses the strategic management of production in multiplatform environments, integrating operational efficiency and business acumen. It provides tools for leading creative teams, planning resources, and making results-oriented decisions.
Teachers: Jorge Edelstein y Ethel Pis Diez (coord.)
Design programming strategies within the digital ecosystem. Key concepts for planning, producing, distributing, and monetizing content on digital and social platforms are explored. Through case studies, audience building—discovery, engagement, and community—and the development, monetization, and evaluation of content businesses are analyzed.
Professor: Carolina Bertoni
Make strategic decisions based on legal criteria.
This course examines the main legal challenges in content management, including intellectual property, copyright, and digital distribution. It provides criteria for anticipating risks and working effectively with legal specialists.
Professor: Mag. Ariel Neuman
– 40%: Graduates with a degree (Faculty of Communication, Universidad Austral)
– 25%: OSDE members
– 25%: GCBA employees
– 20%: National Public Administration
– 20%: Companies with agreements (Toyota, Disney, Paramount, Accenture, Pan American Energy, among others)
OTHER CORPORATE DISCOUNTS (20%):
Disney – Pan American Energy – Grupo Petersen – Correo Argentino – Servier Argentina – San Cristóbal – Bridgestone – Sinergium Biotech – Paramount – Dridco – Intervet Merck – MSD Argentina – Accenture – Buenos Aires City Legislature
Ask about other corporate discounts and agreements
Do you own an SME?
La Universidad Austral It is a Training Unit of Tax Credit Program for SME Training, through which you can obtain up to 100% of the value of the training for your employees.
Learn about the process to obtain your tax credit: https://www.argentina.gob.ar/servicio/acceder-credito-fiscal-para-capacitar-al-personal-de-mi-empresa
Apply for the Diploma program to manage your scholarship ecunz@austral.edu.ar
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