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Últ. actualización: 11/02/2021

Rivera, Reynaldo

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Full Professor in the School of Communication and Design, at the Austral University (Argentina).

Phd in Communication (University of Navarra) and Msc in Sociology (University of La Sapienza), he teaches undergraduate and postgraduate courses on Global Cities and Urban Sociology, Social Marketing, Management and Sociology of Media and Communication.

He is the founder and Principal Investigator at InterMedia Social Innovation (Italy), an international research center focused on leadership, entrepreneurship, social innovation and youth development (http://www.intermediaconsulting.org/).

He is co-Investigator in four international research projects:
1. ‘Science and Religion: Exploring the Spectrum of Global Perspectives’ is a major international research project that seeks to build an understanding of the social and cultural contexts of public perceptions of the relationship between ‘science’ and ‘religion’ across all religious and non-religious groups. Based at the University of Birmingham, and involving partners from nine universities worldwide, it builds upon a previous project, ‘Science and Religion: Exploring the Spectrum’, which ran from 2014 to 2017.
2. Hemispheric Social Entrepreneurship Collaborative Center (HSECC). Based in University of Miami (US) it is an applied – research center initially set up to leverage social entrepreneurship concepts and principles to be a transformative driver for change in hemispheric societies; identify opportunities to enact social entrepreneurship in different sectors and mediums; determine governance framework for developing a comprehensive and sustainable social entrepreneurship model; presents a practical outcome for HUC project that focuses on entrepreneurship and innovation; builds on existing research and training initiatives. Prof. Rivera is conducting the first international survey on global Latino companies (multilatinas) and their social impact on development.
3. Inclusive Digital Social Innovation. The applied research project based in IAE Business School (Argentina) will develop and evaluate a participatory methodology based on inclusive models for the digitization of social enterprises, mini and small businesses, especially those run by women, that take into account the cultural and relational dimensions of people. In addition to being an interdisciplinary project with regional possibilities for inclusive development that will solve problems generated by the COVID-19 pandemic, it will work with virtual learning methodologies that will use the opportunities of new technologies, while involving university students in the training of entrepreneurs in key areas such as strategic planning, transformation and digital marketing and leadership.
4. Technology and personal well-being. The global health crisis caused by COVID-19 has confined people to their homes and triggered the use of the internet and digital entertainment. Leaded by the ‘Young people in transition’ team based in University of Navarre (Spain), the project is exploring the impact of these very special circumstances on the personal well-being of citizens. Currently, universities from 10 Latin American countries collaborate in the study with the University of Navarre.

He was main researcher for Protagonist Children (www.ninosprotagonistas.org), an applied research prevention program funded by the Italian Ministry of Foreign Affairs to prevent the involvement of young people in gangs.

Last relevant papers:
Marketing social y violencia interpersonal. Un modelo aplicativo para el desarrollo de programas de prevención.. QUADERNS DE POLÍTIQUES FAMILIARS.Barcelona: Institut d’Estudis Superiors de la Família. 2020 vol.5 n°. p50 – 65. issn 2385-5223.
Incorporating Diversity in Marketing Education: A Framework for Including All People in the Teaching and Learning Process. Journal of Marketing Education.Wellesley, Massachusetts: SAGE Publishing. 2019 vol.1 n°. p – . issn 0273-4753. eissn 1552-6550.
Exploring Data Driven Youth Character Education Frameworks: A Systematic Literature Review on Learning Analytics Models and Participatory Design. Estudios sobre Educación.Pamplona: Universidad de Navarra. 2019 vol.37 n°. p179 – 198. issn 1578-7001.
Family relationships and internet abuse in 25 European countries. Families, Relationships and Societies.Edimburgo: Ingenta Connect. 2019. Eissn 2046-7443
Predicting Attitudes and Behavioral Intentions towards Social Entrepreneurship: The Role of Servant Leadership in Young People. Revista de Psicología Social (RRPS). 2018. DOI: 10.1080/02134748.2018.1482057
Design Effectiveness Analysis of a Media Literacy Intervention to Reduce Violent Video Games Consumption Among Adolescents: The Relevance of Lifestyles Segmentation. Evaluation Review. 2016, Vol. 40(2) 142-161. DOI: 10.1177/0193841X16666196.
Violent audiovisual content and social consequences: The moderating role of aggression in adolescents. European Journal of Communication Research. 40(2):199–218. DOI 10.1515/commun-2015-0004.
Civic and Political Participation of Children and Adolescents: A Lifestyle Analysis for Positive Youth Developmental Programs. Children & Society. Wiley. 2015. DOI:10.1111/chso.12118.
Participación de los niños y educación cívica: bases para un modelo social inclusivo / Children’s Participation and Civic Education: Guidelines for the Development of an Inclusion Social Model. REVISTA IBEROAMERICANA DE EDUCACIÓN / REVISTA IBERO-AMERICANA DE EDUCAÇÃO de la Organización de Estados Iberoamericanos / Organização dos Estados Iberoamericanos (OEI/CAEU) en su vol. 67, núm. 2 (15/03/15), pp. 37-52.
Relevant books and books chapters:
Preventing Youth Violence in El Salvador: A Relational Social Marketing Model. In M. M. Galan-Ladero & H. M. Alves (Eds. 2019). Case Studies on Social Marketing: A Global Perspective (pp. 195–204). https://doi.org/10.1007/978-3-030-04843-3_17
Book chapter: Interactive Audiences Analysis and Segmentation: the Moderating Role of Relational Lifestyles in Adolescents. In “The Business of Media: Changes and Challenges” (Herrero, M. & Wildman, S. – Ed., 2015). MediaXXI. Portugal. ISBN: 978-989-729-156-2.

In Spanish

PhD, doctor en Comunicación con orientación al Marketing (Universidad de Navarra, 2016 – Summa cum laude). Master en Sociología – Metodología de la Investigación Social (Universitá Roma 1, La Sapienza, 2012).

Investigador y consultor especializado en diseño, gestión y evaluación de programas de innovación y marketing social e integrado.

Profesor de Marketing y Management en la Facultad de Comunicación de la Universidad Austral (grado y postgrado).

Director del Programa Ejecutivo de Comunicaciones Integradas de Marketing (EPC-UA). Director del Centro de Innovación y Comunicación Social. Director del Hemispheric Social Entrepreneurship Collaborative Center radicado en la University of Miami (Estados Unidos).

Fundador y Director de la ONG InterMedia Social Innovation (Roma, Italia).

Profesor visitante de la Universidad de Navarra (España) y de la Universidad del Istmo (Guatemala).

Investigador del proyecto Science and Religion in the Spectrum (University of Birmingham – Reino Unido).

Investigador del proyecto Youth in Transition (Universidad de Navarra – España).