One of the week's main topics was the sanction imposed by Paris Saint-Germain on Lionel Messi for his absence from club training. Messi maintains that they were on a break. In his weekly column for Entremedios, Damián Fernández Pedemonte examines this situation in MDZ.
(MDZ – May 7, 2023)
Through a video, Lionel Messi apologized to Paris Saint-Germain for having made a trip to Saudi Arabia without the club's authorization. Messi He signed a contract to promote tourism in Saudi Arabia, a country bidding to host the 2030 World Cup. The club sanctioned the best player in the world with a two-match suspension (without pay), and the fans reacted angrily, dissatisfied with the club's performance, also against MessiThe player, for his part, is about to conclude his contract with PSG and will look for a new destination next season. A video can mitigate the unwanted effects of this incident, because it is about a communications incident. Whenever an actor has to calculate how their words or actions will be interpreted by relevant interlocutors, because some of those interpretations may trigger negative reactions for their project, we are faced with a communication problem.
A pre-candidate from a political party makes statements that upset the supporters of the other candidate from the same party, whose support he will soon need to win the election. An oil company implements an evaluation and promotion system for its non-business technical staff, but the results are negative, forcing it to deliver this bad news to highly qualified experts who are in high demand by the competition. The IT department of an outdoor advertising company develops a project management platform that employees find overly restrictive when granting authorizations or allocating time for different tasks; they complain and circumvent the system whenever possible.
In these three examples there are and there are no problems of communicationIn the first instance, the reality to which the pre-candidate's -imaginary- statement alludes may or may not be appropriate, but the form suffers from a lack of communication professional, since it fails to anticipate some foreseeable effects or does nothing to mitigate them. The expert evaluation process is a great idea and may be well-designed, but the result raises the problem of how to communicate it in a way that doesn't resent these highly valued staff members. It's likely that the advertising company's IT department didn't design the process from a user experience perspective, and that's why it's now failing, due to a lack of the necessary mechanisms. communication required by the various stakeholders.
The communication problem undermines management. It can cause management to fail.Although the problem of communication It usually appears later, It has to do with not having planned this dimension beforehand. La communication It is the fuel that must circulate through those complex machines that are organizations for them to function. Technical processes are insufficient for proper functioning when they are not lubricated by the processes of communication.
Most political problems are political, and most business problems are business-related, but communication can help in the solution. There are also problems that are inherently communication-related. A problem of communication It is one that can be solved with communicationOr avoid it: there is a type of latent contingency that does not become a manifest problem precisely because timely intervention is necessary. communicationThe paradox, in that case, is that communication It is more effective when its intervention is less conspicuous.
The problem of communicationFurthermore, it reveals a more acute relationship problem: each party is likely to have conflicting perceptions of the other party's intentions, authority, and ability to influence. When we conduct consulting work We usually distinguish between the problem for which we are summoned and the real problem, which is discovered when one delves into the organization.
A candidate's statements may target whoever they perceive as the main obstacle to their electoral aspirations (which is often friendly fire). The difficulty in providing negative feedback may stem from a leadership problem. A top-down approach to defining a process may reflect a theory of efficiency, perhaps at odds with long-term effectiveness. The root of the problem is often the fear of the leader involved of not achieving their goals or of losing the approval of a manager.
But what is that? communication that solves and prevents problems? Communication is the process of relating between people, organizations, and technologies, through symbolic forms.The device of the communication par excellence is the conversationQuality conversations are managed and serve to manage. communication, So, it's something that is managed and something with which communication problems are managed.
