Philip Kotler is to modern marketing what Mick Jagger o John Lennon They're into rock 'n' roll. Still active, he's coming to Argentina to present his new work: “H2H Marketing: The genesis of Human to Human Marketing".

Repercussions in other media: rosario3.com, pilaradiario.com, csmillennials.com, pilardetodos.com.ar, diarioresumen.com.ar