Social networks, applications, concerts, festivals, television are some of the stimuli, spaces and/or platforms that compete with each other for users' time and attention.
“The difference lies in the experience,” says @konmariano, VP Content & Business Development at ScreenHits TV, in the episode “The value lies in micro-segmentation and experience” of the @mmlab.austral Podcast
Habits have changed forever, content consumption is not the same, sporting events are still live, while series are not.
“Content is king.” But what happens when there’s too much content? What makes the difference among so much on offer, and what makes it irresistible, is the experience.
“You can watch the exact same content on two devices and the experience will be completely different; today it’s all about how the story is told.” @konmariano
You can watch the full episode and many more from @mmlab.austral on their Spotify channel
