María Paola Scarinci de Delbosco, professor at EPC Austral and president of the National Academy of Education, offered a captivating answer to the question that has accompanied us throughout the centuries. 

What remains profoundly human in communication? was the title of his keynote address at the 4th Federal Meeting on Internal Communication – EFECI, co-organized by EPC Austral and the Association of Consultants and Internal Communication Agencies of Argentina (ACACIA). 

“Spoons, shovels, amphorae, plows—we’ve been using tools for centuries. Books with words that have survived thousands of years… and yet AI seems to aspire to contain it all. While it can access all the information, it doesn’t know how each individual person lives. That seems to be its limitation: the subjective experience“,” the professor and PhD in philosophy pointed out. 

“Each person has a unique perspective,” Delbosco said. 

 

Things that yes AI can do: connect information, compare texts and authors, detect similarities and differences, recognize styles, establish relationships between data, interpret patterns, and produce content from the accumulated knowledge it receives. 

As No.A difficult conversation, a word of encouragement, a love letter. “Tools make many things easier, but there are dimensions that cannot be delegated, because in the middle is the body, the concrete presence of someone who grasps its meaning. A text never means exactly the same thing to everyone. Each person interprets it from their own history, emotions, and experience.” 

Where does the crux of the matter lie? In a difference that seems small, but is crucial: between SOMEONE and SOMETHING. In Delbosco's words: “AI can be enormous, extraordinary, and useful, but it is still somethingEach person, on the other hand, is someone. Consciousness, the perception of my existence from within, where I grasp that I am, allows me to choose what face to make, what word to say, whether to say anything at all or not. 

“There is within us a thirst for the infinite, for something greater than ourselves. And that is what no artificial intelligence can replace.” 

 

In communication, human connection is more important than in any other discipline. “True communication is when I enter your world, or I bring you into mine. That's what's special about communication. It's not just information; it's something more,” the speaker emphasized. 

An masterclass Food for thought: What do we delegate to AI? And even more importantly: what is our fundamental role, not only as professionals, but as people?