Sol holds a Master's degree in Marketing and International Trade from ULPGC (Spain), specializing in Social Marketing, and a Bachelor's degree in Social Communication from the Universidad AustralShe is a scientific collaborator in the IAEwhere she participates in academic projects focused on retail management and consumer behavior. She is also Head of Practical Work for the subjects Introduction to Marketing and Product Strategy, and teaches the elective course Social Marketing. She co-authored the chapter "Search Engine Optimization for Social Marketing" and worked as a Marketing Assistant at Toyota and its luxury brand, Lexus. Her thesis was part of an international project led by Nancy Lee and Jeff French, aimed at enhancing the digital visibility of social marketing.