El Marketing 6.0 It integrates innovation, technology, data-driven business intelligence, and predictive analytics to drive new ways of creating and communicating value. In the agri-food sector, these tools enable businesses to capitalize on added value in production chains, position brands and products in digital ecosystems, and boost regional and global growth for agribusiness and agri-food companies.
El Program in Agri-food Marketing 6.0 It prepares you to understand and lead this change: how data analytics, digital transition, and sustainability are transforming the way agribusiness connects with the consumers of the future.
This program is designed for professionals, entrepreneurs, and graduates who seek to transform the way agri-food brands and projects are created, communicated, and managed, applying marketing 6.0, innovation, and data analysis.
Professionals in the agri-food sector: They will be trained in strategic marketing, innovation and data analysis in the management of their agro-industrial businesses and projects.
Marketing, communication and brand management professionals: They will be able to apply digital tools, data analytics and storytelling to build smart and sustainable agri-food brands.
Analysts, data scientists, and business intelligence professionals: They will learn to apply advanced analytics techniques, AI, data visualization and predictive models in marketing projects, segmentation, consumer behavior and food marketing.
Agri-food entrepreneurs and startups: They will be able to build strategic and practical skills to excel in the agri-food labor market.
University graduates from related disciplines: Recent graduates in marketing, agribusiness, administration, agricultural engineering, communication, design or other related fields can specialize in the intersection of agriculture, innovation and marketing to enhance their professional profile.
Directors and officials of public institutions or entities in the agri-food sector: They will be able to incorporate innovative, data-driven marketing strategies to promote policies, programs, and projects that strengthen the agri-food sector.
Business leaders and representatives of companies linked to food and consumption: Owners, managers and those responsible for supermarkets, restaurant chains, food service companies, distribution, food retail and businesses linked to food marketing will be able to incorporate marketing, innovation and data analysis tools to strengthen the positioning, consumer experience and competitiveness of their organizations.
Integration of three key worlds: The program combines advanced marketing, technological innovation and a deep understanding of the agri-food sector, training professionals capable of translating information into action and data into strategic decisions.
Preparing for a digital and sustainable transition: Incorporating artificial intelligence, data analytics, digitization, and sustainability into marketing strategies allows your projects and brands to be aligned with global trends and the demands of the new consumer.
Development of practical and applicable skills: Each module includes workshops, case studies, and applied projects, ensuring that what is learned can be implemented from day one in companies, startups, or agri-food projects.
Global vision and expansion of opportunities: The program prepares you to design cross-border strategies, enhance brands in international markets, and manage products with a comprehensive approach to economic, social, and environmental value.
Leadership and professional differentiation: Upon completion, you will be able to manage smart and sustainable brands, lead innovative projects, and communicate value propositions that generate a real impact in the agri-food sector.
At the end of the Program in Agri-food Marketing 6.0You will gain the tools, knowledge, and practical skills to lead marketing, innovation, and sustainability strategies in the agri-food sector. What you learn can be applied from day one in your company, startup, or project.
Competencies:
Translating data into strategic decisions: Knowing how to interpret market information, key metrics, and advanced analytics to design evidence-based campaigns and projects.
Designing smart and sustainable brands: Create and manage agri-food brands that are consistent with their purpose, aligned with responsible consumption trends and territorial value.
Apply innovation to products and services: Integrate agile methodologies, circular economy, and sustainable product development to improve the competitiveness and differentiation of your business.
Develop advanced digital strategies: Implement omnichannel campaigns, influencer marketing, e-commerce, automation, and CRM to boost customer reach and loyalty.
Managing international and cross-border projects: Adapt strategies to global markets, considering regulations, culture, certifications, and brand positioning.
Leading marketing projects and teams: Lead communication, innovation and marketing initiatives with a strategic, ethical and results-oriented approach.
The program is organized in 10 modules These modules combine strategic vision, technological tools, and practical application in the agri-food sector. Each module is designed so that the knowledge can be implemented from day one.
Course day: Thursdays from 18 to 21 p.m.
Modality: Online Streaming – theoretical-practical, with an applied focus based on the intensive use of AI and data analytics.
Duration: 30 hours – 10 classes of 3 hours each.
La Universidad Austral has exclusive enrollment benefits Regarding current rates. These include: corporate agreements, Austral Community, distance benefits, early registration, among others.
They are subject to quotaFor more information, please consult with the executive in charge.
PhD in Communication with a focus on Marketing (University of Navarra, Spain). Researcher, consultant, and lecturer specializing in innovation, social marketing, and integrated communication in academic programs and international projects.
Master's and Bachelor's degrees in Statistics, specializing in data analysis and research. Experience in interpreting information for strategic decision-making. Executive Director of the Regional Master's Program in Data Science Rosario de Universidad Austral.
Economist with over 15 years of experience in B2B business development. Specialist in operations, consulting, and team leadership across diverse industries, applying agile and innovation methodologies.
Data scientist and statistician with over 20 years of experience in predictive modeling, machine learning, and advanced analytics, specializing in scalable solutions in Python and Azure. She has led projects involving segmentation, optimization models, and big data analysis.
Industrial Engineer and Master in Agribusiness with over 25 years of experience in marketing, communication, and sales management, including two decades at John Deere leading regional campaigns and teams in Latin America. Marketing Professor at the Universidad Austral and Marketing Manager at Agronorte.
Agricultural Engineer and Master in Data Science with over 15 years of experience in analytics applied to agriculture, seed production, and quality, at leading companies such as Dow, MacroSeed, and LDC. Currently an Agricultural Data Scientist at Louis Dreyfus Company and a professor at the Universidad Austral.
Academic coordinator, university professor, and strategic marketing consultant with extensive experience in business training and academia-industry collaboration. Specialist in marketing, strategic planning, and innovation, with a focus on production and agri-food sectors.
Specialist in digital marketing strategies, with extensive experience in the design and implementation of comprehensive campaigns focused on measurable results. University professor and director of digital strategies, with a focus on innovation, technology, applied AI, and team and professional development.
Senior executive in digital transformation, strategy, and marketing, with an international track record leading business, CX, and analytics projects in large corporations. Executive education at Kellogg and an MBA, with a focus on leadership, innovation, product, and AI applications for growth.
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