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Program in Sales Management of Agricultural Inputs

Start date:

03.08.2026
Duration: 2 months
Modality: Online

Boost your company's sales force and lead your positioning in the agricultural inputs sector

 

Selling agricultural inputs today involves much more than knowing the product. It requires understanding the customer, reading the context, streamlining sales management, and making sound decisions in an increasingly competitive and ever-changing market.

El Program in Sales Management of Agricultural Inputs It was created to support that evolution. It's designed for those who are involved in the day-to-day operations of the business and are looking to take the next step: moving from selling based on experience to selling with strategy.

Throughout the program, participants work on the real challenges of the sector: how to interpret market trends, how to build valuable customer relationships, how to improve sales effectiveness, and how to integrate marketing, management, and technology tools into daily practice. All of this is done with an applied focus, where each concept is translated into concrete decisions within the field.

More Information

  • Sales representatives from companies in the agricultural sector, mainly technical sales representatives and/or sales advisors who are responsible for the sale of agricultural inputs.

 

  •  Entrepreneurs and other professionals linked to this business who seek to enhance their sales and marketing skills.

 

  • Understanding the markets of interest, their trends, changes in the medium and long term, and the impact on advances in sustainability and digitalization.

 

  • Incorporate strategic, operational and direct marketing knowledge to be applied in customer relations.

 

  • Align the sales team towards a new strategic level of complementing the product portfolio for sale.

 

  • Increase effectiveness in finding, interacting with, and retaining customers, providing techniques and tools that maximize the performance of sales teams.

 

  • Establish best practices in territory and customer management across the entire sales team
  • 1 Module: Markets and Trends
    • Analysis of agricultural input markets: Seeds, fertilizers, agrochemicals
    • ENPA: Survey of the needs of the Argentine agricultural producer
    • Current trends and challenges in the sector
    • Advances in sustainability and digitalization
    • Biological agricultural inputs

 

  • 2 Module: Strategic and Operational Marketing
    • Importance of both
    • Difference between them
    • Application in business management

 

  • 3 Module: Market Entry and Direct Marketing
    • Customer value management
    • Strategic missions of relationship building
    • Loyalty programs and campaigns

 

  • 4 Module: Customer experience
    • Aligning customer expectations with my company's capabilities
    • Defining the identity of my company and my products
    • Customer cycle: research – purchase – after-sales – research
    • WOW moments for the customer! Surprising them during the shopping experience
    • Beyond the sale: After-sales service

 

  • 5 Module: Commercial plan
    • From strategy to tactics
    • Components of a business plan
    • Executing the business plan: tactics
    • How to build an effective tactic

 

  • 6 Module: Consultative Selling
    • Myths in sales
    • Consultative selling as a differentiation tool
    • 9 tips to become a consultative salesperson

 

  • 7 Module: Sales process
    • Concept
    • Stages of the sales process and key activities to be developed in each of them
    • Relationship between the art of selling and the process

 

  • 8 Module: Digital tools for business management
    • AI and Automation applied to sales in Agriculture
    • RPA (Traditional Automation), Cloud Automation
    • Business Intelligence applied to sales
    • AI Agents / WhatsApp Chatbots
    • Integrated vision (AI + Automation + Data + Bots)

 

  • 9 Module: Thinking Styles Workshop
    • The HDBI model
    • The model and its application to management
    • Herrmann Test
    • Applying thinking styles to the sales process

 

  • 10 Module: Effective oral skills in sales
    • Public speaking, rhetoric, and active listening
    • Managing audiences: nerves, anxiety, convincing and pleasing
    • Verbal and non-verbal language: the speaker's physical and psychological image
    • Efficient gestures: body language and clothing
    • Personal and group styles in agricultural companies
    • Cognitive styles in purchasing decision-making
    • Intuitive decisions versus analytical decisions

 

  • Program closing – In-person at Rosario
  • 8 online meetings of 3 hours each
  • 1 final class that will be held in person at the venue Rosario – Paraguay 1978, Rosario Argentina.

The Faculty of Business Sciences of the Universidad Austral will issue the Academic Certificate of approval of the «Program in Sales Management of Agricultural Inputs» to those who comply with the promotion regime.

It consists of complying with the 75% class attendance.

La Universidad Austral has exclusive enrollment benefits regarding current values. These include: corporate agreementsSouthern Community, distance benefits, early registration, among others.

They are subject to quotaFor more information, please consult with the executive in charge.

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Meet some of our teachers

Eng. Osvaldo Barreiro

Eng. Osvaldo Barreiro - Director

Agricultural Engineer with over 30 years of experience in commercial leadership in agribusiness. He held management positions in multinational companies such as Syngenta and HELM, leading teams, market strategies, and business development in the region. He currently serves as Commercial Director at FRAGARIA SA, focusing on business growth and expansion.

Mag. Damián Torino

Mag. Damián Torino 

Specialist in sales and marketing of agricultural inputs, with extensive experience in leading companies such as Syngenta and CortevaCurrently Seeds Portfolio Manager at Nutrien and professor at the Universidad Austral. 

Eng. Horacio Silva

Eng. Horacio Silva – Academic Coordinator

Agricultural Engineer with executive experience in marketing and sales at leading companies such as Syngenta, Yara, and Albaugh. Specialist in business development for agricultural inputs, seeds, and biological products, with expertise in commercial strategy and market analysis. Former Vice President of CIAFA.

Mag. Ignacio Drovetta

Mag. Ignacio Drovetta

Specialist in commercial strategy and sales management in the agricultural sector, with experience at companies such as John Deere and Shell. Independent consultant, assisting companies in developing channels, sales teams, and sales and after-sales processes.

Juan José Galván, Esq.

Juan José Galván, Esq.

Specialist in commercial operations and process digitization in the agrochemical sector. Currently leading automation and data initiatives at HELM, integrating sales, logistics, and technology to improve business efficiency. Founder of UmanoAI, developing practical automation and optimization solutions for companies.

Prof. Juan Pablo Pezzetta

Prof. Juan Pablo Pezzetta

Lawyer and university professor, specializing in communication, leadership, and negotiation. Trainer in public speaking and conflict resolution, with experience in media and training professionals and work teams.

 

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