Selling agricultural inputs today involves much more than knowing the product. It requires understanding the customer, reading the context, streamlining sales management, and making sound decisions in an increasingly competitive and ever-changing market.
El Program in Sales Management of Agricultural Inputs It was created to support that evolution. It's designed for those who are involved in the day-to-day operations of the business and are looking to take the next step: moving from selling based on experience to selling with strategy.
Throughout the program, participants work on the real challenges of the sector: how to interpret market trends, how to build valuable customer relationships, how to improve sales effectiveness, and how to integrate marketing, management, and technology tools into daily practice. All of this is done with an applied focus, where each concept is translated into concrete decisions within the field.

The Faculty of Business Sciences of the Universidad Austral will issue the Academic Certificate of approval of the «Program in Sales Management of Agricultural Inputs» to those who comply with the promotion regime.
It consists of complying with the 75% class attendance.
La Universidad Austral has exclusive enrollment benefits regarding current values. These include: corporate agreementsSouthern Community, distance benefits, early registration, among others.
They are subject to quotaFor more information, please consult with the executive in charge.

Agricultural Engineer with over 30 years of experience in commercial leadership in agribusiness. He held management positions in multinational companies such as Syngenta and HELM, leading teams, market strategies, and business development in the region. He currently serves as Commercial Director at FRAGARIA SA, focusing on business growth and expansion.

Specialist in sales and marketing of agricultural inputs, with extensive experience in leading companies such as Syngenta and CortevaCurrently Seeds Portfolio Manager at Nutrien and professor at the Universidad Austral.

Agricultural Engineer with executive experience in marketing and sales at leading companies such as Syngenta, Yara, and Albaugh. Specialist in business development for agricultural inputs, seeds, and biological products, with expertise in commercial strategy and market analysis. Former Vice President of CIAFA.

Specialist in commercial strategy and sales management in the agricultural sector, with experience at companies such as John Deere and Shell. Independent consultant, assisting companies in developing channels, sales teams, and sales and after-sales processes.

Specialist in commercial operations and process digitization in the agrochemical sector. Currently leading automation and data initiatives at HELM, integrating sales, logistics, and technology to improve business efficiency. Founder of UmanoAI, developing practical automation and optimization solutions for companies.

Lawyer and university professor, specializing in communication, leadership, and negotiation. Trainer in public speaking and conflict resolution, with experience in media and training professionals and work teams.
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