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Diplomas

Diploma in Football Entity Management

Start date:

2027
Duration: 8 months
Modality: Hybrid
Location: Online

Football has evolved a lot in recent years. The sportswear is not the same as it used to be, the ball is different, the boots have lost their traditional shape and are no longer what they used to be, and the playing fields not only look different, but are also professionally designed and maintained.

 

The management of clubs worldwide is also linked to these changes. Those who work and manage in this industry need continuous training and the generation of new ideas to stay ahead of the curve. Advances in the commercialization of television rights have not only generated exponential growth in the business but have also made it global. Many clubs now have more fans outside their country than in their own. Brands partner with properties that compete in local leagues to promote their products in global markets.

 

All this change is accompanied by training and development in different areas of the business. The dedication and passion for the club must be complemented by knowledge in areas related to club management, financial and legal affairs, the implementation of football management strategies and models, and the development of plans.
Global Marketing and Communication, Leadership tools in an industry that manages people, Innovation as a strategic policy for growth, and Stadium management, where competition is ultimately resolved.

 

Europe, the birthplace of this beautiful sport, is at the forefront of training specialists in football management. The generalist has given way to the specialist trained to lead activities related to the sport. Professional development of resources in sports management is an activity that is growing at the same pace as the industry itself. This evolution in training has been slower in Latin America. Many leading figures in our industry are currently training in Europe to apply their knowledge to the realities of South America.

 

It is therefore necessary to train professionals with knowledge of our markets, drawing on best practices from the European forefront, but adapting them to the different needs and resources of those markets. In this context, Argentina is one of the leading countries in the region in training, development, and football. These strengths compel us to continue working and training to improve every day. By generating and transferring knowledge within our South American market, we create a better, stronger, and faster-growing industry. This will allow us to support the development of club management, human resources, and the sport of football itself.

INFORMATION MEETING

Graduate Testimonials

FEDERICO-DEL-RIO

“The Diploma program is a space that football needs to improve and professionalize club management, thanks to the exchange of experiences with those already part of this industry. It's a way to incorporate knowledge from the day-to-day reality of institutions, which helps to train and understand in depth how the different organizations that make up football function.”

Federico del Río - Journalist
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“I had the pleasure and the pleasant surprise and joy of completing the Diploma in Football Entity Management. We learned a great deal; it was an 8-month course, 32 classes, and everything was very enjoyable and participatory. It exceeded my expectations. There was a strong human element, a wealth of information that we'll keep for the future, and the interpersonal relationships with everyone were excellent. There were 25 students. I highly recommend it.”

Leo Madelon: Technical Director

More Information

Currently, there is a wide range of job opportunities for those trained in the management of sports institutions, clubs, government organizations, sports secretariats, sports directorates, and private companies in the sports industry, all of which are now seeking qualified professionals to work within their structures. Therefore, this diploma program is aimed at:

 

  •  Current leaders of football clubs

 

  • Professionals interested in learning about club management

 

  • Professionals working in different areas of club management

 

  • Football industry professionals

 

  • Professionals who work in the industry, but are not involved in club management.

 

*An admission interview is required to determine the profile of those entering the course.

Throughout the training and development sessions, students will be encouraged to develop skills for the growth and development of the industry, generating content and experiences to achieve the following challenges:

 

  • Identify and understand the management needs of clubs in order to then work on their continuous improvement.

 

  • To interpret the global context of the industry, so as to be able to think not only about the local fan but also about the global fan.

 

  • Acquire knowledge of the world of economics and finance to apply in management, being able to discern the differences between investments and expenses.

 

  • Understanding the need for economic and financial control that is applied across different federations, confederations, and leagues, in order to achieve sustained growth in the activity.

 

  • Learn about the different marketing tools used to connect properties or clubs with their fans. Understand these tools as a means to communicate and generate business that improves the overall experience.

 

  • Acquire knowledge of the legal regulations and the competent bodies that govern the activity and that allow the coexistence of many leagues, federations and confederations within the legal framework of FIFA.

 

  • To generate knowledge in the student of leadership tools, good practices to improve activity and the importance of teamwork, in an industry where the interrelation of people predominates.

 

  • Improve the management of assets where competition takes place. Safe, smart stadiums that generate business around football.

 

  • Acquire knowledge of innovation around football, both for the footballer and for the fan.

 

  • To recognize, throughout the different modules, the advances in club management in South America, comparing them with the evolution of those outside of it.

The following program consists of eight modules that will be taught in 31 online sessions.

Likewise, face-to-face sessions will be scheduled at the University's Pilar Campus, and we will conclude the sessions with visits to football venues and clubs in Argentina.

All classes will be held on the following days Thursday from 19 to 21 pm (ARG).

Module: General management

  • The economics of the football industry in Argentina, Latin America and Europe
  • Strategic plans for clubs and leagues
  • Economic controls
  • Business/organizational management models

 

Module: Financial Management

  • Financial account control
  • Investment in lower-level players as a management model
  • Analysis of the financial models of the world's top leagues
  • Cases of large, medium, small clubs and those with equity investment

 

Module: Legal aspects of management

  • Legal structure of football and its entities
  • Contractual regime and statutes of players
  • transfer market
  • Club licensing and financial fair play

 

Module: Football Management

  • Introduction to Football Management
  • Sports Management
  • High performance
  • Methodological Direction

 

Module: Marketing

  • Marketing as a science. Marketing and the business of football
  • Communication
  • Public relations
  • Management of social networks

 

Module: Stadium management

  • Security management
  • Large resource management
  • Management of stadiums and international events

 

Module: Leadership

  • Assertive communication
  • Relationships
  • Creative leadership and agile teams
  • Communication, human resources and assertiveness

 

Module: Innovation

  • Innovation as a driver of growth for a sports organization
  • Innovation in football
  • Digital ecosystem
  • Innovation for athletic performance

 

 

Director:

  • Mariano ElizondoHe graduated as a Certified Public Accountant from the Faculty of Economic Sciences at the University of Buenos Aires. He holds a Master's degree in Financial Asset Management from the ESEADE University Institute. His professional career began in the financial sector, later transitioning to the media and entertainment industry. In 2019, he was awarded the "Outstanding Career Achievement" prize by the Faculty of Economic Sciences at the University of Buenos Aires. He is the former President of the Argentine Super League (SAF). He is a university professor and a frequent speaker at various forums, workshops, and conferences at sporting events worldwide.

 

Teachers:

  • Sebastian PiniDoctor of Law and Social Sciences from the Pontifical Catholic University of Buenos Aires (UCA). Full Professor of Sports Business Administration in the Sports Business Diploma Program at UCA. Professor in the Sports History and Law Program at the Universidad AustralPresident of the Anti-Doping Arbitration Tribunal.

 

  • Ernesto SalaLawyer from the University of El Salvador. Master's degree in Business Administration (IAEArgentina). Specialization in Marketing (London Business School, England). He served as Head of Innovation at Cadbury Schweppes-Spain and as Head of Brand and Business at Coca-Cola-Spain. He currently works as a full-time marketing professor at the Faculty of Business Sciences of the Universidad AustralVisiting Professor in the Master's Program in Strategic Marketing at the University of Buenos Aires. Professor in the Diploma Program in Football Management – ​​Marketing module since 2021

 

  • Sebastian PerattaFormer professional footballer. Former Sporting Director at Club Atletico Newell's Old Boys. Currently serves as Sporting Director at Independiente Rivadavia.

 

  • Gustavo SilikovichA graduate in Business Administration from the University of Buenos Aires, with advanced training in Sports Management programs at CIES and FIFA's Football Executive Programs. He has served in recent years as a Strategic and Innovation Consultant for FIFA in the Americas. He was General Manager of River Plate (from 2014 to 2019) and General Secretary of the Ecuadorian Football Federation (from 2019 to 2022). He is the CEO of VIRTUS, a US-based agency providing innovative solutions for the sports industry. Its clients include CONCACAF, Tigres (Mexico), Barcelona SC (Ecuador), the Panamanian Football Federation, and Centro Caribe Sports.

 

  • Guido Baroli, Esq.Bachelor's degree in Business Administration, FIFA Diploma in Club Management (2nd Edition) and Master's degree in Sports Marketing from the Real Madrid Graduate School. With over 10 years of experience in the sports industry, he began his career at CA River Plate as Head of Sponsorship, before becoming CEO of CS y D. Defensa y Justicia, a position he held for the last 5 years.

 

  • Lucas LabbadProfession: MBA, Industrial Engineer. Professional experience: currently a consultant for sports organizations and formerly General Manager at Boca Juniors for 8 years.

 

  • Sebastian BlascoPsychologist. Specialist in Sports Psychology. He has completed postgraduate courses in Logotherapy and Gestalt therapy. Master's degree in Sports Psychology from the National University of Distance Education (UNED), Spain. Director of the Center for Sports Studies at the Universidad AustralDirector of the Diploma Program in Sports Psychology at the same institution. Guest lecturer at the University of Piura (Peru) and the University of the Isthmus (Guatemala). He was part of the Psychosocial Department of Racing Club de Avellaneda. He was a member of the coaching staff for the Argentine U-17 National Football Team in 2017, participating in the CONMEBOL South American Championship in Chile. He has worked with various women's hockey and men's rugby clubs. In the clinical field, he works with elite athletes, supporting their personal and professional development. He is frequently invited to give seminars and lectures on topics of motivation and sports leadership. He regularly publishes articles on sports psychology in the media.

 

  • Hernan KigelPostgraduate degree in Applied Economics and Bachelor's degree in Business Economics, UTDT. Executive Program, Singularity University. In 2016, he co-founded Minds Garage, a strategic design consultancy, which he continues to lead. In academia, he serves as Director of the Innovation Program at Torcuato Di Tella University.

 

  • Julio PeñaLawyer and HR Consultant. Human Resources and Legal Manager at Club Atlético River Plate. Responsible for CONMEBOL and LPF Licenses. Sports Management.

 

  • Pablo Andrieu, Esq.Psychologist, graduated with Honors from the Catholic University of Argentina. Specialized in clinical, sports, and educational psychology. Member of the River Plate Foundation and the Arché Foundation for clinical care. Coordinator of studies at the Center for Sports Studies of the Universidad AustralHe was part of the Futsal coaching staff of Club Atlético River Plate as a sports psychologist.

 

  • Gonzalo CilleyFounding partner of Resonant TV, a production company with over ten years in the entertainment industry. Resonant TV specializes in creating original content for TV and digital platforms. Over the years, the company has become an indispensable partner for the sports industry. Resonant TV's vision is focused on transforming federations, leagues, and clubs in football and other sports into businesses that provide entertainment and content directly to fans.

The Centre for Sports Studies and Universidad Austral will issue the Academic Certificate of approval of the “Diploma in Football Entity Management"to those who comply with the promotion regime."

It consists of:

 

  • meet the 75% class attendance

 

  • Submit a final integration project

 

La Universidad Austral has exclusive enrollment benefits regarding current values. These include: corporate agreementsSouthern Community, distance benefits, early registration, among others.

They are subject to quotaFor more information, please consult with the executive in charge.

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