Learn to develop marketing strategies, manage brands, create campaigns, and design experiences that connect with people and generate value.
With training that incorporates communication, design, and creativity , you will learn to understand people, their behaviors, and contexts; research markets and trends; analyze data; and think strategically to develop well-founded and informed marketing solutions.
“If someone were thinking about studying this career, I would tell them not to come looking for pre-chewed answers, but with curiosity and a desire to question.”
Marketing is often thought of as social media and sales. What surprised me most was discovering a much deeper discipline, linked to sociology, culture, and human behavior. Over time, you realize that marketing isn't about repeating formulas or following algorithms, but about building meaning, understanding people, and having the judgment to propose ideas that truly add value and don't always fit a pre-established formula.
What I value most about studying at Austral University is that the theory doesn't just stay on paper. We had the opportunity to work on strategic consulting projects applied to real brands and institutions like Nescafé and La Virginia. Putting what you learn in the classroom to the test against real market challenges completely changes your perspective.
The degree provides you with a vast toolbox encompassing communication, strategy, and business, but the real difference lies in how you use those tools to view reality from a different perspective, make them your own, and find the way of working that resonates most with you. The true leap forward comes when you use those tools to challenge the status quo and forge your own path.
“The degree opened my mind a lot and made me discover areas that I didn't even know existed before.”
My experience with the program has been incredibly rewarding. What I like most is the variety of subjects and how it allows you to explore different areas, not only of marketing, but also of communication, design, and the business world. I feel like you develop a much broader perspective.
Something I really value is that the experience isn't limited to just taking classes. We're constantly encouraged to continue developing through courses, workshops, talks, and meetings with professionals. There are also many opportunities to connect with the professional world, such as job fairs and activities with different companies.
Furthermore, I was very impressed by the support and organization of the University. From the tutoring sessions to the professors' helpfulness, I feel that there is always someone willing to assist you and that they strive to make our daily lives easier.
This degree has been incredibly open-minded and has allowed me to discover areas I was completely unaware of. I arrived not really knowing what to expect, and now, in my third year, I'm still amazed by everything it offers. To anyone considering studying this degree, I would say go for it and, above all, take advantage of every opportunity and resource the University provides.
“There is nothing more irreplaceable than the creativity of each person, that unique perspective that no machine can replicate.”
Over the past three years, I've learned so much. In a world where many prejudices still exist about marketing, such as the idea that it's simply about selling a product, I was fortunate enough to quickly discover that this science is much deeper and much more human than I ever imagined when I started.
At a time when technology is advancing so rapidly and often raises questions in creative professions, I've come to understand that nothing is more irreplaceable than each person's own creativity, that unique perspective that no machine can replicate. Over these years, I've also grasped the central importance of communication in our field. It fosters understanding, empathy, and genuine connections that allow us to comprehend the needs of others. With each course, I've discovered that marketing, when properly understood, is first and foremost an exercise in active listening, and that a sound communication strategy allows us to translate that listening into something that truly delivers value to consumers.
Study at the Universidad Austral This made the experience even more enriching. The instructors, many of whom had extensive experience in the industry, ensured that each class felt relevant to the professional world. Among the experiences I value most is the opportunity to work on a project with Nestlé Argentina, which allowed me to put what I learned in the classroom into practice.
If anyone is thinking about studying this degree, I would tell them to go for it and put their fears aside, because few degrees provide so many tools to think differently, create meaningfully, and grow both professionally and personally.
"It's a very comprehensive career that each person can adapt to their interests..."
My experience with the program has been very positive, challenging, enriching, and full of learning. So far, what I've enjoyed most is the wide range of opportunities it offers. Having practical courses allowed me to learn by doing, which encouraged me to take my first steps in the professional world. At the same time, more theoretical courses like Communication Theory and 360 Communication helped me understand communication from a deeper perspective and embrace it as my object of study and work.
Without a doubt, learning about communication is one of the things that surprised me the most. Today I can say that I'm passionate about communication applied to marketing. Managing the communication of a marketing campaign with its various objectives is one of the most interesting and enriching experiences my degree has given me. I also learned about experience design, something I wasn't familiar with and I find it incredibly interesting.
Studying at Austral University is a formative experience for me as a professional. The challenges of coursework, studying, preparing for exams, and giving countless presentations teach me to work under pressure and to be professional. I also greatly value the opportunity to network with professors and classmates. The content is innovative, and the professors are constantly updating their knowledge, adapting the material to the needs of the course.
If I had to recommend studying this degree, I would definitely do so. I believe it's a very comprehensive degree that can be tailored to individual interests and allows you to view marketing and communication from different perspectives and gain a deep understanding of them.
“Marketing is not just about metrics and consumption; it’s about deeply understanding people.”
I came to this program looking for something that combined creativity with a human-centered approach. Over time, I've confirmed that I was in the right place and that the program is exceeding my expectations.
Throughout these three years, I have reaffirmed day by day that I am passionate about the strategic vision and the way we connect communication with people's real behaviors.
What I value most about studying at Austral University is the professors' commitment: they are involved in each student's process and ensure you never feel like just another number. Furthermore, the daily schedule is incredibly dynamic thanks to constant practice. One of the most enriching experiences I had was participating in a competition to present a communication proposal to Nestlé. Working with real-world brand cases and approaching them with the professionalism they demand provides invaluable experience for the professional world.
I would recommend this degree without hesitation to anyone looking for a solid strategic education, with a deeply human perspective and an academic community that truly supports you at every step of your development.
“It’s so nice to arrive every day at a place where they call you by your name, they know who you are, and your process truly matters.”
What I like most about this degree is that it's giving me a comprehensive view of everything in marketing. Since it's such a broad field, you need to know a bit about numbers, communication, and audiovisual production, and this degree gives you all of that together. I think it works really well as a starting point for figuring out which area you might want to dedicate yourself to in the future.
Last semester we had the opportunity to develop a campaign for a Nestlé product and present a branding strategy from scratch for an innovation hub. It was very rewarding to be able to apply everything I've been learning for the past three years to projects that are very similar to what I'll be doing in the future when I work in this field. It helped reaffirm that I'm studying a degree I truly love.
I was also very impressed by the quality and experience of the professors. It's wonderful to be able to come to a place every day where I'm called by name, where they know who I am, and where my progress truly matters. I always feel heard, and I've found in the faculty not only a place to study but also a place to connect with professionals who understand the day-to-day realities of marketing.
Another thing I value most is the number of doors the University opens if you know how to take advantage of them: programs, exchanges, job fairs, and many other experiences, always with someone willing to help you pursue them. But above all, I learned that behind what might seem like a purely transactional career, there's a much stronger human element. It's crucial to remember that we're working one-on-one.
“One of the greatest virtues of this career is that it allows you to discover what you like as you go through it.”
I started my degree two and a half years ago and, as I went through subjects, projects and semesters, at times I lost sight of how valuable the university experience can be.
Study Marketing with a focus on Communication and Design at the Universidad Austral It allowed me to discover a much broader career than I had imagined. There's room for creativity, communication, and design, but also for management, research, and decision-making. That variety helped me understand that marketing isn't just about communicating or advertising: it's also about understanding consumers, interpreting contexts, detecting trends, and transforming all of that into business decisions.
What I value most is the opportunity to work on real-world challenges, applying the case study method and participating in projects with brands like Nestlé or La Virginia. But above all, I value what emerges when you decide to get involved.
Asking questions, challenging myself, and stepping outside my comfort zone led me to participate in projects with Audi and to be selected for the SEED Program, where I now work on a project to expand Yamanashi wine from Japan into Latin America. These are opportunities I didn't even know existed when I started my first year.
If someone were thinking about studying this degree, I would tell them to come prepared to explore. You don't need to know from day one which area to choose; part of the experience is discovering it as you go.
My mom always tells me that “university is like a pot of soup: you can take a spoonful or leave with a bowlful of knowledge.” After these two and a half years, I think that’s what it’s all about: how much we’re willing to ask, how involved we are, and how much we can take advantage of what comes our way.
With this training, you can develop your career in companies, agencies, consultancies, organizations, media outlets, startups or your own projects, in areas such as:
The course is designed to help you progress gradually from understanding people and communication to making strategic marketing decisions.
Professional practice within your career
Approved by MEN Resolution No. 373/23.
The Professional Development area supports you throughout your career so that you are better prepared for the working world by building a competitive professional profile: it helps you enhance your CV, prepare for interviews, identify job searches that match your interests and connect you with opportunities through the University's links with companies and organizations.
We want to ensure that economic difficulties are not an impediment to studying at Austral and, at the same time, recognize commitment and academic performance.
That's why we offer performance-based scholarships, financial aid based on economic need, and alternative financing options for those who want to start a degree program.
Learn about the scholarships, requirements and application procedures
Our Entrance Course allows you to start getting acquainted with the dynamics of the University before beginning your degree:
Throughout the year we offer different course options, so you can choose the one that best suits your availability.
If you are interested in learning more about the University, its facilities, and speaking with an advisor in person, we invite you to request an appointment:
A PhD in Communication specializing in Marketing, he is a researcher and consultant with international experience. He has taught at universities in Argentina, Spain, and Guatemala and collaborated on publications with Philip Kotler, one of the world's leading marketing experts. His connection to research and international figures allows him to bring current trends and case studies from this constantly evolving discipline into the classroom.
A graduate in Social Communication with over 25 years of professional experience in media and communications, she spent much of her career as a journalist and editor for La Capital and advises organizations on communication, public speaking, and media training. She brings her experience working with real content, stories, and audiences to the classroom, providing key insights for learning to communicate effectively.
Creative director with over 25 years of experience in advertising and brand building. He has worked for Coca-Cola, Renault, Volkswagen, Heineken, Honda, and DirecTV, developing his career in Argentina, Mexico, and the United States. His work has been recognized at some of the leading international advertising festivals, including Cannes Lions. Today, he heads Kanter Lovertising, where he develops strategies and campaigns for major brands and organizations.
Marketing and strategy executive with nearly 20 years of international experience at General Motors, where she led projects in Argentina, the United States, and the Middle East. She holds executive training from Kellogg and an MBA from [unspecified institution]. IAEShe has worked in digital transformation, product, customer experience, and analytics. She brings to the classroom a global and current perspective on how major brands understand their consumers, innovate, and make decisions.
An Industrial Engineer with a Master's degree in Agribusiness, he has over 25 years of experience in marketing and sales management. He spent much of his career at John Deere, where he led marketing strategies, campaigns, and teams for various Latin American markets. He brings his experience working with a global brand and the real-world challenges of connecting products, businesses, and customers to the classroom.
Audiovisual filmmaker, director, and producer with over 20 years of experience in film, advertising, and content creation. He is the founder and director of Inspiria Universe, a Rosario-based production company that participates in national and international productions, including feature films premiered at festivals such as BAFICI and content acquired by Disney+. He brings the experience of transforming ideas and stories into professional audiovisual productions to the classroom.
A graduate in Business Administration and a digital marketing professional with over 15 years of experience in communication, advertising, and digital strategies. She has worked for companies and brands such as Naranpol, Ford, and Volkswagen, and for more than a decade has led digital strategies at Mentory. Her work integrates social media, digital advertising, data, and new artificial intelligence tools applied to marketing.
A graduate in Business Administration with extensive experience in marketing, corporate communications, and sustainability, she spent much of her career at Banco Municipal, progressing from marketing and communications management to Sustainability Manager. Her expertise connects brand building with current challenges such as sustainable finance, the circular economy, and the social and environmental impact of organizations.
A specialist in branding and corporate communications with over 25 years of professional experience, she currently leads Brand and Public Affairs at Grupo San Cristóbal, where she spearheaded the Group's rebranding and brand strategy. Her experience at San Cristóbal Seguros and Bioceres allows her to bring real-world case studies to the classroom on how brands are built, positioned, and transformed.
A marketing and communications specialist with experience developing strategies for companies across various industries, she currently leads her own consulting firm, where she assists organizations in brand positioning, defining marketing and communications strategies, and developing their teams. Previously, she worked at Grupo Transatlántica and Puerto Norte Design Hotel, combining strategy, communications, and business management.
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