08.05.2024
THE NATION

Rethinking advertising or theater: social media accustoms us to very short videos, and we lose the ability to appreciate longer content.

Academic/Unit: Lucía Alba-Ferrara.

73% of consumers prefer to watch videos of up to 60 seconds to learn about a product or service, and 56% of marketers report that short-form videos are the top trend this year. These are two of the key findings from HubSpot's 2024 State of Marketing & Trends Report.

 

 

 

Coverage in other media: lavozdelquequen.com.ar

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