Masterclass | Fintech Panorama 2026: Key Trends and Verticals

Key trends and verticals that are redefining the financial industry

The fintech ecosystem is evolving rapidly. New technologies, regulatory changes, emerging business models, and consolidating players make it increasingly difficult to make decisions with clear and up-to-date information.

This masterclass offers a strategic and practical look at the fintech landscape in Argentina, LATAM and the world , to understand which verticals are really driving today, where the real opportunities are, what risks weigh most heavily and how the region is positioned in relation to global trends.

At the end, you'll take away a concrete map of the fintech ecosystem to better decide what to build, where to invest, who to partner with, and what to avoid.

What are you going to learn?

• Which fintech verticals are growing and which show the greatest potential in Argentina and Latin America?

• How to identify real opportunities and critical risks (regulatory, business model and execution).

• What common mistakes to avoid when investing, starting a business, or partnering in the fintech ecosystem.

• How local dynamics compare with global trends.

The following topics will be addressed, among others:

• Keys to the development of fintech.

• The FEEMTECH (Universidad Austral).

• Theoretical and practical foundations of blockchain technology.

Masterclass focus

The activity is developed from a conceptual and applied approach , supported by:

• Real-world market examples (Mercado Pago, Brubank, MODO, Ualá).

• Professional experience of the speakers in fintech, finance and technology.

• Analysis of the current regulatory context, including the CNV sandbox, tokenization and digital assets.

• Comparison between local, regional and international dynamics.

Speakers

• Marcelo Macagno Velay: MBA (IAE) and Master in Finance (UBA). Professor and director of the Business Tech Hub of the Universidad Austral and Fintech professor at IAEEntrepreneur with experience in multinationals and VC/PE funds, specializing in the fintech ecosystem.
• Bruno Ezequiel Zapico: EMBA Candidate (IAE) and Bachelor of Science in Business Administration (Universidad AustralLecturer in finance at the undergraduate and postgraduate levels, consultant in finance and blockchain technology, and Vice Director of the Business Tech Hub of the Universidad Austral.

Register for free, we'll be waiting for you!

This masterclass is part of the Fintech and Digital Business Program , which begins in April 2026. Registration is now open for those seeking to deepen their knowledge in the fintech ecosystem and digital business.