Masterclass | From wonder to action: Generative AI as an ally of Marketing

Martín Pico Estrada: cHe combines over 20 years of executive experience in Latin American companies with extensive academic experience and is a founding partner of CTD Partners Consulting, as well as a Marketing professor at leading universities.

Fernando Mascarenhas: thatSpecialist in marketing, finance and the application of artificial intelligence in business with a solid academic background and experience as an executive, professor and international speaker.

Both Martín Pico Estrada and Fernando Mascarenhas are directors of the Program: Boosting Marketing with Artificial Intelligence