Mascarenhas, Fernando

Position:

Teacher

Location:

Pilar Headquarters

Faculty:

solutions

Subjects:

Introduction to Marketing
Price strategy

Study areas:

solutions

MBA from the University of Michigan, USA. Specialized in Marketing, Finance, and Sales Team Management. Completed specialized courses in Marketing and Corporate Strategy at INSEAD, France, and other institutions. Electronic Engineer from the University of São Paulo, Brazil. University lecturer in Advanced Marketing, Pricing Policies, Business Engineering, Market Research, Quantitative Methods, Business Strategy, and Business Plans. Advisor for undergraduate and graduate theses.

She also provides corporate training with courses in Banking Marketing, Business Structures, Crucial Conversations, and Influence for Behavior Change. She researches the impact and use of Artificial Intelligence systems in businesses across various industries.

He was general manager of multinational companies in the areas of financial services, leasing, human resources, and construction machinery. He was a director of the Brazilian Association of Leasing Companies and president of the automotive finance associations in Brazil and Argentina.

As a speaker, he gives lectures on sales, marketing, business management, and the application of Artificial Intelligence in business.

Dear media outlets and journalists: To coordinate interviews with professors, please do not hesitate to contact the press office of our university:

Marcela Troncatti Castillo
Press Coordinator
E-mail: mtroncatti@austral.edu.ar