PhD in Social Communication (University of La Laguna, Spain). Bachelor's degree in Modern Literature with a focus on Semiotics (National University of Córdoba). Professor at the Faculty of Communication (Universidad Austral).

Director of the Communications program at Blas Pascal University. She has published numerous books, including The News as a Possible World: Fictional Strategies in Television Information; Communication and Social Protest; The Candidate Makes a Mark: How to Manage the Image of a Political Leader; and Television Quality: Trends and Values ​​in Argentine Programming.

She is a member of the editorial committee of the Argentine Journal of Public Relations and the Journal of Communication of the Universidad AustralHe was a screenwriter for various production companies in Murcia (Spain), with works awarded by the Government of the Region of Murcia for documentary, fiction and institutional communication productions.