What do Taylor Swift and Argentine politics have in common? On the surface, nothing, but on a deeper level, they point to a new social reality of which we are not fully aware. Let's look at history: in the 90s, almost every Argentine knew who Mirtha Legrand, Luis Alberto Spinetta, or Valeria Mazza were. Many even knew of lesser-known celebrities, like Guido Süller. Back then, appearing on television, radio, or in entertainment magazines guaranteed a very high level of recognition, regardless of interest in or affinity for those figures.

Repercussions in other media: ellitoral.com.ar, hechoencalifornia1010.com, diariodesanjuan.com