Sebastián García Alaniz es Commercial and Digital Marketing Manager of Universidad Australwith a solid track record in business management, digital transformation, CRM and strategic marketing in the field of higher education. 

It has more than 15 years of experience in university management, holding management and leadership positions in universities in Argentina and the region.  

Their work has focused on strengthening commercial management models, professionalizing admission processes, and incorporating technological tools geared towards data-driven decision making. 

It specializes in the integration of technology, data, and business processes, promoting more efficient and scalable management models in educational organizations. 

Es Bachelor of Journalism, with training from Master's Degree in Data Science and Business Innovation, and has executive education programs in leadership, business management and marketing at leading institutions.  

Furthermore, it is certified as Salesforce Administrator and actively participates in regional educational innovation initiatives through Salesforce.org, where he provides a strategic vision on the challenges and opportunities of higher education in Latin America. 

 

Abbreviated CV: 

Career path 

• Commercial and Digital Marketing Manager of the Faculty of Law and the School of Politics, Government and International Relations of the Universidad Austral, responsible for the development of growth strategies and institutional positioning of the Postgraduate area, integrating institutional marketing, commercial management and data-driven decision making | (2023 – present) 

• Advisor | Graduate School of the Faculty of Communication – Universidad Austral | (2024 – present) 

• Digital transformation consultant, specializing in the design and implementation of management models based on Salesforce CRM and in the training and professionalization of sales teams, focused on decision-making and institutional strengthening. (2020 – present). 

 

• Commercial Manager – University of San Andrés, Business School (2022 – 2023) 

• Commercial and Communications Director – ESEADE (2021 – 2022) 

• Commercial Director of Executive Education – CAECE University / Argentine Chamber of Commerce and Services (2017 – 2021) 

• CRM Coordinator – Degree Commercial Management  Universidad Austral (2012 - 2017) 

• Head of Integrated Marketing Communications  Universidad Austral (2010 - 2012) 

• Co-Founder of Audiovisual Content Production Company (2013 - 2020) 

 

Academic Background 

• Master's Degree in Data Science and Business Innovation (thesis in progress) | CAECE University 

• Bachelor of Journalism | University of El Salvador 

 

Executive education and continuing education 

• AI tools training – Universidad Austral 

• Executive Leadership Program – IAE Business School 

• Training in Marketing Cloud, Account Engagement, and Business Intelligence – University of San Andrés 

• Executive Program in Commercial Management – ​​Madero Institute 

• Training in Sales, Marketing and Institutional Communication | Universidad Austral 

 

Certifications and other training: 

• Salesforce Certified Administrator 

• Pardot | Digital Engagement 

• CRM implementation and management (Zoho, Microsoft Dynamics, among others) 

• Google Ads / Meta Business Suite 

• Data analysis and visualization tools (Tableau / Power BI / Looker Studio) 

 

Other institutional achievements and activities 

• Vice Chair Higher Education Advisory Council LATAM   CIE LATAM / Salesforce.org 

• Member of Edu Latam | Congress on Technology in Higher Education.  

• Mercury Prize  Universidad Austral 

• Master's Scholarship – CAECE University 

 

Contact:  

Sebastián García Alaniz 

 sgarciaalaniz@austral.edu.ar | + 54 9 11 2306-3503