4 minutes reading time.
The emergence of new technologies, a fast-paced digital environment, and changing consumer habits are shaping scenarios that require new leadership skills and a more human approach to marketing. Winning at the expense of the consumer is a model that, according to Philip Kotler, has become obsolete. It is essential to create value collaboratively, building valuable relationships between people, communities, and the environment.
Thus, today's marketing needs professionals trained under this new vision, in which brands are agents of transformation, inspiring people, generating meaningful connections, and creating unforgettable experiences that win the hearts of their audiences. We are moving toward a new definition of marketing. We understand it as a service for solving problems for individuals and societies, seeking to generate, through processes, channels, content, and branding, shared value for all stakeholders.
Within this framework, we created a marketing ecosystem at the heart of the FC to work, together with companies and civil society, on the challenges that people and organizations encounter in the digital environment, addressing the needs of new audiences and capitalizing on the opportunities of new technologies.
This is an interdisciplinary and global project guided by the principles of Relationship Marketing, Integrated Marketing Communications and the conceptual framework of Communication and Design, as we conceive them at FC.
-A Bachelor's Degree in Marketing with a focus on Communication and Design, which will begin in March 2024 with headquarters in Pilar (Buenos Aires) and with headquarters in Rosario (Santa Fe);
-The Southern Marketing Research Center ;
-An Advisory Board of Directors of companies and organizations in training.
This academic-professional circuit It also provides for the generation of training and action proposals throughout Latin America, through our participation in Hemispheric University Consortium (based in Miami and of which the Universidad Austral is part of) and our network of international alliances.
