Whether we like it or not, and for quite some time now, the click seems to have become the emblematic gesture of digital society, its merciless paradigm, a micro-action that condenses the entire logic of technocapitalism, not a simple mechanical movement, as it might seem at first glance, but a genuine device of power that completely reconfigures our existential experience, and this insofar as the click represents the culmination of a process of reducing the rich human complexity to a capriciously imposed binary decision: yes or no, like or dislike, include or exclude.