He holds a Master's degree in Business Administration (Quantic School of Business and Technology), a Postgraduate degree in Digital Journalism (Pompeu Fabra University) and a Bachelor's degree in Film and Television (UNC).

He is a Professor at the Universidad Austral, Torcuato Di Tella University and San Andrés University (MIND). He directed the Diploma in Digital Marketing at Blas Pascal University (2008-2017), the Global Digital Marketing Program at the University of Salamanca, as well as programs at universities in Ecuador and Colombia.

He developed his professional career as director of the INNOVA agency, as well as a consultant in communications, marketing, and digital strategy, giving lectures, workshops, and seminars in ten countries. He also contributed to various television, print, and radio media outlets as a technology columnist.

He currently leads Google's News Lab for Latin America, a division dedicated to driving innovation and digital transformation in media, developing future professionals, and collaborating on industry challenges.