Start of the new Bachelor's Degree in Marketing

With this new Bachelor's Degree in Marketing with a focus on Communication and Design, the Universidad Austral en Rosario It makes a strong commitment to a completely new training program that includes communication, new technologies, art and design along with the fundamental notions of Marketing essential for decision-making according to market movements.

The University will prepare specialists in branding, advertising, internal communication, political communication, marketing and social innovation, creative campaigns for commercial and social purposes, public relations, with a human perspective, focused on people.

The graduate will be able to analyze information to manage marketing and communication campaigns with leadership; work on content creation and design experiences for problem-solving; will have a solid general culture to understand and analyze social processes and communicate effectively to different audiences and will be able to develop creativity and communication skills, using digital tools and storytelling.

Regarding career opportunities, graduates will be able to work in individual and organizational ventures, including government, NGOs, and private companies. Thanks to their degree program, they will be able to make evidence-based decisions using the scientific method, guided by principles and values ​​that place people at the center.