The following report aims to provide a brief descriptive overview of the public discourse of animal protection groups in Argentina. This is the first publication in a larger project dedicated not only to researching public discourse but also emerging sensitive agendas. CECAP defines these agendas as those shaped by latent or incipient social trends whose development will result in significant reconfigurations of relationships, structures, and institutions, typically consolidating a process of social change that activates a new system of consensus and dissent, and therefore, new paradigms of moral judgment and the distribution of public credit. In this sense, over the last five years, a debate with profound implications for modern society has taken hold in Argentina (replicating a trend with global reach): Should animals be considered subjects rather than objects of rights? And if so, to what extent should these rights be equivalent to those of human beings?
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