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Horacio Rodríguez Larreta, the marathon runner

12.05.2023

Author: Luciano Elizalde for Diario Perfil

Dialogue, moderation, and management are the points that have strengthened the communication of #HoracioRodriguezLarreta, focused on the relational function, on how he relates to others.

Why did he manage to build the best positive image in Argentine politics?

▶️ His position gives him visibility
▶️ He comes across as someone conciliatory and reasonable.
▶️ manages to silence the critics
▶️ has not had to go through major scandals

Now, what other communication skills have helped him build this image? According to Luciano Elizalde, “He is clear, concise, and very logical. He acts and accomplishes; he builds things that are perceived, that are seen; he has works that are a key part of his communication.”

 

Link to the full article: https://www.perfil.com/noticias/opinion/horacio-rodriguez-larreta-el-maratonista.phtml

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