Ernesto Martelli specializes in the intersection of content, brands, business, and contemporary culture. With over 25 years of experience in journalism, innovation, strategy, and product development, he held leadership positions at La Nación, where he was Director of Innovation and Marketing & Business Manager, in addition to serving in editorial roles related to digital and audiovisual content. Previously, he was editor of Clarín's Sí! supplement and editorial director of Rolling Stone for Latin America. He currently heads MEDIA.ARQ, a consultancy focused on narrative strategy and the development of content-based brands, media, and businesses. Universidad Austral She is part of the teaching staff of the Master's Degree in Content Management and is in charge of the Content Marketing course.