For the fourth consecutive year, the Agribusiness and Food Center of the Universidad Austral MALBA brought together leading national and international figures to reflect on the challenges and opportunities facing the Argentine agro-industrial sector.

This edition focused on how digital transformation is redefining the way agriculture is produced, managed, and innovated, with the participation of entrepreneurs, companies, startups, academics, and investors who contributed their perspectives from different viewpoints.

The program was structured into two main panels:

First Panel: “Rethinking digital transformation from a holistic perspective”

The discussion addressed how digitalization impacts the entire agro-industrial chain, from production to strategic management, highlighting the importance of integrating technology, talent, and organizational culture to drive sustainable change.

Second Panel: “Real-world cases of tech adoption in agriculture: challenges and opportunities”

Companies and producers shared concrete experiences of technological implementation, highlighting lessons learned, barriers and benefits linked to the use of digital tools, artificial intelligence and automation in the field.

Before a large audience, the meeting once again established itself as a space for dialogue and updates on the future of Argentine agriculture , where academia and the productive sector come together to think strategically about the development of the country.

We thank all the speakers and participants who made this day of exchange and learning possible.