La Master's Degree in Content Management trains professionals capable of leading projects at the intersection of creativity, relevant narratives, and sustainable business models.
In an increasingly competitive, globalized, and constantly changing environment, the content strategist needs to develop three key competencies:
With an outstanding academic program, the Master's degree offers models, conceptual frameworks, and best practices that drive a qualitative leap in the professional skills of those working in media, entertainment, culture, or brand communication. It promotes the development of skills for talent management, team leadership, fostering innovation, and creating new business models within the digital ecosystem.
The course combines strategic reflection with practical application, and is supported by case analysis, collaborative work, and interaction with industry experts.
Graduates of this Master's program will be qualified to:
The central objective of the MGC is to train content strategists and leaders capable of anticipating changes in the environment, especially those related to technology: personalization, interactivity, mobility, virtual communication, artificial intelligence, among others.
Online or blended learning option available.
Buenos Aires Headquarters, Cerrito 1250, CABA.
The course is organized into intensive blocks: five blocks between April and Decemberand a block between february and aprilEach subject is taught in 6 classes of 4 hours each, on a weekly basis.
The subjects obligatory the courses are mainly taken Friday morning, Friday afternoon and Saturday mornings. Some electives can be offered in evening hours or en asynchronous modefor greater flexibility.
Each subject is taken in the format defined by the academic calendar. Graduate School of Communication:
To creatives, communicators, producers, entrepreneurs and marketing managers who combine narrative talent with business strategy and seek to generate impact in their sector.
The Master's program attracts diverse profiles, with backgrounds in areas such as communication, journalism, advertising, audiovisual production, cultural management, marketing, and design. Prior professional experience and a commitment to integrating creativity, strategy, and a forward-looking vision in a constantly evolving field are especially valued.
Teachers: Mag. Carolina Bertoni, Dr. Ethel Pis Diez, Dr. Enrique Chamas, Mag. Ariel Neuman, Ariel Olivari Opeka, Ernesto Martelli, Jorge Edelstein, Agustín Lasso
TeachersDr. Teresa Bosch, Dr. Damián Fernández Pedemonte, Dr. Gabriela Fabbro, Dr. María José Müller, Dr. Fernando Ruiz, Juan Pablo Romero, Dr. Francisco Albarello
Teachers: Mag. Marcela Frías, Hernán Belón, Dr. Esteban Pittaro, Dr. Reynaldo Rivera, Mag. Marcos Scoccimarro, Mag. Sebastián Camiser, Mag. Stefano Carluccio, Ernesto Martelli, Mag. Ariel Abkiewicz
Teachers: Mag. Silvina Di Giano, Dra Ethel Pis Diez, Mag. Eugenio Zucal, Mag. Daniel Bertagno
Teachers: Dr. Paola Delbosco, Dr. Luciano Elizalde
Graduates of the Faculty of Communication of the Universidad Austral: 40%
Graduates of the Universidad Austral, from other academic units: 25%
Public Administration Employees (nationwide, all three branches of government, Argentina) 20%
GCBA employees: 25%
If you have OSDE, with the app + OSDE: 25%
OTHER DISCOUNTS (20%):
Samsung – BBVA – NRG – Toyota – Disney – Pan American Energy – Grupo Petersen – Correo Argentino – Servier Argentina – San Cristóbal – Bridgestone – Sinergium Biotech – Paramount – Dridco – Intervet Merck – MSD Argentina – Accenture – Buenos Aires City Legislature
Ask about other institutional or corporate discounts
La Universidad Austral is #1 in Argentina
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