The Master's Degree in Communication Management in Organizations (MGCO) is a postgraduate program designed for those who wish to influence, through communication, the destiny of the company or institution they are part of, with Effective strategies and tools that link Communication with Strategic Management. With traditional with 25 years of experience, The MGCO has supported the training of the main leaders in communication and public relations in the country and the region, in a context of permanent transformation of the discipline.
From its curriculum, it stands out for presenting a comprehensive vision of the profession, focusing on the development of the skills and abilities assumed by the teams and leaders of an Institutional Communication Department, These areas include brand image management, marketing communications, public affairs, crisis communication, and media relations. All of these topics align with the organization's purpose and converge in various behaviors, messages, and channels that must be managed.
With a work methodology focused on case analysis and GamingTheoretical and practical learning is complemented by training in crisis management. In this way, We aim for our graduates to have unique skills to meet the changes that society demands of institutions.
To train and educate specialists in the management of internal and external communications of companies, organizations and institutions.
To transmit specialized knowledge, methodologies, thought patterns, skills and techniques that allow the student to direct or accompany the management and organization of communication departments or areas in companies or institutions.
To provide the necessary skills that help the student to develop professional intervention and research processes that serve as assistance and help to solve problems related to corporate communication.
To offer a solid human training, to form individuals who have the capacity for self-motivation, knowledge of the ethical rules of the profession and understanding of the value of communication as a strategic element in the culture of an organization.
The master's program schedule is organized into 6 blocks of 6 weeks. In each block we offer various subjects, both compulsory and optional.
The choice of subjects is free in each block. There is no minimum or maximum amount you can sign up for, although We recommend taking 2 subjects in each block.
Free choice and combination
Subject A: Friday from 8:30 to 13:30 or 9 to 13 h.
Subject B: Fridays from 15 to 20 pm and 14 to 19 pm.
Subject C: Saturdays from 8:30 a.m. to 1:30 p.m. or 9 a.m. to 1 p.m.
Some optional subjects can be taken on Mondays and Wednesdays from 6:30 p.m. to 9:00 p.m.
TOTAL DEDICATION
Between 18 and 24 months, depending on the dedication you choose in each block.
We designed this master's program for people who want to manage the communication of the organizations they work for.
Also, for those who use communication as an effective tool to develop and consolidate internal communication within an organization.
It will be useful for those who use communication as a management tool to influence the strategic development of the company or institution.
“The Master's in Communication Management in Organizations was an incredible experience from which I gained (and continue to gain) so much. I encountered top-notch professors and content that challenged my knowledge and my perspective on communication. The admissions and support team is exceptionally warm and has provided me and my classmates with close attention that was often an indispensable guide. And last but not least, I met a great group of fellow students, with whom we maintain a close friendship and camaraderie.”
My experience in the Master's program in Communication Management (MGCO) was very enriching thanks to the updating and deepening of my knowledge. The program offers an approach that helps renew your perspective on common professional practices and pushes you out of your comfort zone by providing different perspectives that allow you to explore new paths in communication management. The courses trace a path that integrates a strategic view of organizations as a whole with tools for everyday implementation, from internal communication processes to marketing actions. Undoubtedly, the ongoing network of exchange among colleagues from different backgrounds and sectors is an added value that contributes to reflecting on the master's program content.
The Master's program allowed me to share classrooms with excellent classmates with whom I continue to cross paths throughout my professional career. Furthermore, it provided me with tools to enrich my daily analysis of the public issues facing an organization and to find new ways to implement effective communication.
Institutional Communication Area
– Brand and image
– Integrated communications
Internal Communications Area
– Internal Communication I
– Behavior in organizations I
Public Affairs Area
– Public Affairs and Crisis Communication
– Press relations
Area of Communication Theory and Practice
– Ethics of communication
– Communication Theory*
Methodology and Analysis Area
– Final project workshop
– Research methodology
Management Area
– Management Principles
Find out the details by completing the form on this website
Find out the details by completing the form on this website
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