In an environment saturated with messages, brands need to build meaningful, coherent, and engaging narratives. This diploma program offers comprehensive training in designing and managing content, experiences, and narrative universes with cultural, symbolic, and commercial impact.
To train professionals capable of conceiving, designing and managing relevant and coherent brand narratives.
Integrate strategic thinking, creativity, and communication tools to lead content projects.
To promote the creation of narrative universes capable of connecting with audiences and communities.
DEDICATION
DEDICATION
6 months (6 subjects) - See schedule below.
MAXIMUM COMPLETION TIME
12 months
COURSE MODALITY
The course format varies depending on the subject:
SCHEDULE
Each subject includes six 4-hour classes, held weekly. The total workload is supplemented by readings, case studies, and the submission of practical assignments and a final project.
| Materia | Teacher | Home | Day and Time | Mode |
|---|---|---|---|---|
| Human Insights | Mag. Ariel Abkiewicz | June 2026 | Saturdays from 9 a.m. to 13 p.m. | In-person* |
| Transmedia Storytelling | Dr. Francisco Albarello | June 2026 | June to July | Asynchronous |
| Content Marketing | Prof. Ernesto Martelli | August 2026 | Fridays from 3 pm to 9:30 pm | In-person* |
| Branding | Mag. Marcela Frías | September 2027 | Monday 18 to 21 pm | In-person* |
| Designing experiences for brands | Dr. Esteban Pittaro and Mag. Stefano Carluccio | February 2027 | To confirm | In-person* |
| Narrative World Design | Mag. Teresa Bosch | April 2027 | To confirm | In-person* |
* In-person modality subject to conditions informed by the institution.
ENTRY REQUIREMENTS
*In exceptional cases, applicants without a university degree may be admitted if they can demonstrate relevant and solid work experience in the professional field of the Diploma.
Professionals in communication, marketing, design, content production and related disciplines, interested in creating and managing branded content with cultural value and connection with audiences.
To pass the postgraduate program, you must complete and pass the 6 mandatory subjects of the plan.
The course is offered in person or asynchronously, and an online distance learning option is available for students outside of Buenos Aires.
| Materia | Teacher | Mode | brief description |
|---|---|---|---|
| Branding, Narratives, Meanings and Identity Strategies | Mag. Marcela Frías | In-person* | It approaches branding as a strategic tool to build coherent, relevant, and purposeful identity systems. |
| Human Insights | Mag. Ariel Abkiewicz | In-person* | Introduce Human Insights to understand motivations and behaviorsand design people-centered strategies. |
| Narrative World Design | Ms. Teresa Bosch | In-person* | It presents worldbuilding as a methodology for designing coherent and expansive narrative universes. |
| Brand Experience Design | Dr. Esteban Pittaro / Mag. Stefano Carluccio | In-person* | Workshop focused on the design of meaningful experiences, integrating dimensions narratives, sensory and technological. |
| Content Marketing | Ernesto Martelli | In-person* | Explore content as the cornerstone of contemporary marketing and a driving force of value generation in brands and platforms. |
| Transmedia Storytelling | Dr. Francisco Albarello | asynchronous online | It introduces transmedia storytelling as a way of building expansive, connected, and interactive stories. |
* Online distance learning is offered for students outside of Buenos Aires.
The Diploma in Brand Storytelling will be awarded by the Graduate School of Communication of the Universidad Austral to those who complete and pass the subjects of the curriculum (6 in total)
These academic credits are valid for up to five years for applying to the Master's Degree in Content Management.
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