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Master's degree

Master's Degree in Marketing

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01.04.2026
Duration: 18 months
Modality: Hybrid
Location: Online + Face-to-face meetings

Reasons to choose this Master's degree

Aimed at professionals seeking

Managers

orientations

Extra information

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Presentation

The Master's Degree in Marketing of the Universidad Austral It responds to the challenges of the current environment: a global and dynamic market, digitized, transformed by artificial intelligence and technological innovation, and constantly evolving.

Its objective is to train leaders with a strategic vision, capable of placing the person—client, consumer, audience—at the heart of every decision. The program offers a distinctive approach by integrating strategic and operational dimensions of marketing, updated with the leading methodologies and tools in the market.

The Master's degree allows for the possibility of specialization in Commercial management o Strategic communication, enhancing the best of both disciplines, in a solid and comprehensive academic proposal

  • Virtual platform

  • Online with synchronous classes

  • In-person sessions

  • Academic Tutoring

  • Real-world cases, simulators, and applied work

  • 2 orientations - Commercial management or Strategic communication

Reasons to choose this Master's degree

Join a comprehensive and cutting-edge trainingIt connects strategy with action. You will learn to integrate data, technology, communication, and business vision to lead with impact.

Specialize with focus, Choosing between two orientations: Commercial Management or Strategic CommunicationYou decide according to your interests and professional development.

Design your training path with a flexible and tailored courseCore subjects, modules by orientation, elective subjects and the possibility of adding a double degree.

Learn alongside trendsetting leaders: an interdisciplinary teaching team, with extensive experience in the academic and professional world.

Enjoy a combined optionWe integrate live classes and asynchronous content, adding strategic face-to-face meetings that enrich the learning experience.

Connect with the Austral networkExpand your professional network and build connections with colleagues, industry leaders, and our active alumni network.

Lead the marketing strategy of the future, integrating business vision, innovation, and technology.

Aimed at professionals seeking

  • Perform strategic roles in the areas of marketing, trade marketing, sales, and design experiential, integrated communications, or brand management within organizations in the public, private or social sectors.

 

  • To promote its development in environments affected by technological disruption, the artificial intelligence and digital transformation, strengthening their decision-making capacity, leadership, critical thinking, organizational agility and relational skills.

 

  • Understanding and acting on the social, cultural, economic, and environmental challenges that impact the relationship between brands, customers and audiencesbroadening its interdisciplinary perspective to design customer-centric strategies and the consumer, integrating data, creativity, reputation, and results.

 

  • Enrich your professional profile through a training of excellencewith a humanistic and oriented vision positive transformation of organizations and society.

 

  • To launch and scale my own projects with a focus on marketing, communication and business management, or alternatively, redirect your professional career towards marketing, acquiring updated tools.

Managers

Martín Pico Estrada_web

Pico Estrada, Martín

Professor | Marketing Area Coordinator
Esteban Pittaro FC 2025

Esteban Pittaro

PhD in Communication, CEU San Pablo University. Professor and researcher in the Faculty of Communication with extensive experience in the design and implementation of people-centered communication and marketing strategies, and the content industry.

Extra information

Academic Committee:

The Academic Committee is made up of representatives from the Faculties of Business Sciences and Communication of the Universidad Australwith distinguished careers in research, teaching, program management, and engagement with the professional sector. Its composition ensures an interdisciplinary, rigorous perspective oriented towards academic excellence.

Teachers Council:

The faculty combines extensive teaching, research, and professional experience in the areas of marketing, communication, strategy, leadership, innovation, and digital transformation. It is composed of professors with recognized academic track records and strong ties to the business world.

Some of our teachers:

  • Sebastián CamiserMBA. Professor of Digital Marketing at the Faculty of Communication of the Universidad Austral. CMO and board member of Mercado Cheque.
  • Sergio Mastrogiovanni, PhD IAEProfessor at the Faculty of Business Sciences of the Universidad AustralResearcher and professor at New York University.
  • Nicholas IribarnePhD. Country Manager of Burger King for the Southern Cone.
    Eugenia KismancichBachelor's degree in Business Administration. Vice President of Growth & Strategy at Mondelez International.
  • Reynaldo RiveraPhD. Professor at the Faculty of Communication of the Universidad AustralCEO of Intermedia Consulting.
  • Matías Puente SolariBachelor of Arts in Political Science. Certified in Marketing by the University of California, Berkeley. Former Marketing Director at Walmart and Grupo de Narváez.
  • Luciano ElizaldePhD in Communication. Professor of Branding at the Faculty of Communication of the Universidad Austral. Member of the Bluenest board of directors.
  • Marcela ColdMaster's degree in Innovation and Product Project Development. Consultant specializing in strategic design and design thinking.
  • Carolina BertoniMaster's in Content Management. Co-founder of Odiseo Lab. Dolores del Río, PhD. Professor and researcher at the Universidad AustralDirector of Research and member of the Board of Directors of the Faculty of Business Sciences
  • Marina SantucciPhD. Professor and researcher at the Faculty of Business Sciences of the Universidad Austral, specializing in marketing and sustainability.
  • Martín Pico Estrada MBA, PhD (c). Professor at the Faculty of Business Sciences of the Universidad Austral. Founding partner of CTD Partners Consulting.
  • Esteban PittaroPhD. Professor and researcher at the Faculty of Communication of the Universidad Austral.

The graduates of the Master's in Marketing of the Universidad Austral They will be prepared to:

  • Design and implement effective, results-oriented marketing strategiesfocused on customer experience and value creation.
  • Incorporate cutting-edge tools and methodologiesto implement marketing plans in a constantly evolving digital, technological and social environment.
  • Integrate artificial intelligence, data analytics, and automation as key pillars in strategic decision-making.
  • Leading and managing teams in dynamic, diverse and complex contexts.
  • Implement agile and innovative work processes that foster creativity, experimentation, and continuous improvement.
  • Develop professional skills such as critical thinking, teamwork, resilience and adaptability to change.
  • Making decisions with a ethical, responsible and committed vision with sustainability.

COMMON CORE SUBJECTS (240 hours distributed across 10 subjects)

  • Management principles.
  • Strategic marketing management.
  • Market research and consumer behavior.
  • Segmentation, targeting and positioning.
  • Digital transformation of the business.
  • Strategic brand management.
  • Product, service, and experience decisions.
  • Integrated marketing communications.
  • Ethics, business and society.
  • Digital marketing.

 

SUBJECTS OF THE BUSINESS MANAGEMENT GUIDANCE (200 hours distributed across 9 subjects + 120 hours of electives)

  • Pricing and customer value management.
  • Channel and omnichannel decisions.
  • Sales management and trade marketing.
  • Customer management and business processes.
  • Leadership and team management.
  • 120 hours of elective content.

 

SUBJECTS OF THE STRATEGIC COMMUNICATION GUIDANCE (140 hours distributed across 5 subjects + 160 hours of electives)

  • Communication strategy and planning.
  • Reputation and stakeholder relations.
  • Branding and storytelling.
  • Crisis management and public affairs.
  • Organizational behavior and culture.
  • 160 hours of elective content.

 

TOTAL WORKLOAD: 700 hours (course hours + final project)

 

orientations

Those who choose orientation in Strategic communicationThey will develop skills to:

  • Manage brand communications in a comprehensive way with a strategic, holistic and multichannel approach, taking care of all points of interaction with different audiences.
  • Design and build authentic, relevant and transformative narratives, aligned with the identity, purpose and values ​​of each organization or client.
  • Integrate communication tools and approaches into the marketing strategy with a holistic view of stakeholders and their environment.

 

Those who choose orientation in Commercial management They will develop skills to:

  • Lead and manage sales and trade marketing teams with a comprehensive business vision.
  • Adopting an innovative approach to the evolution of marketing channels and customer management in various industries, both B2C and B2B.
  • Develop skills in commercial leadership, negotiation and decision-making, adapting to dynamic and complex environments.

María Candelaria Ortiz Suárez

Tel.(+54) 9 11 2885-2660

Contact by Email

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María Candelaria Ortiz Suárez

Tel.(+54) 9 11 2885-2660

Contact by Email