This program is designed to provide participants with a comprehensive and applied understanding of new digital businesses, integrating business fundamentals with emerging technologies (AI and Blockchain) and the main verticals of the Fintech ecosystem. With a practical approach, we aim to equip them to perform effectively in real-world, high-demand environments.
Upon completion you will be able to:
• Building digital business models and implementation plans with value creation metrics.
• Cover the entire cycle: detect the problem, build the Minimum Viable Product (MVP), validate and scale.
• Evaluate technical, commercial and economic-financial feasibility.
• Present a final project ready for internal sponsor or external pitch.
• Apply AI and blockchain to processes and products to boost their efficiency and growth.
This will be possible thanks to the Program's practical approach, which combines working with industry leaders, solving real-world cases, and developing your own digital business model, incorporating emerging technologies such as AI, Blockchain, and Tokenization.
Our specialized academic team and selected teaching resources are adapted to various levels of experience, guaranteeing effective and meaningful learning for all participants without the need for prior knowledge in these areas.
The Program is aimed at:
• Digital business and financial sector professionals who wish to expand their knowledge and skills in the digital field.
• Entrepreneurs and founders with a focus on tokenization, wallets, digital banking, or AI applied to processes and products.
• Executives and middle managers banking, payments, financial retail and large companies leading the digital transformation.
• Product Managers / Owners and growth professionals who need to master digital business models.
• People interested in exploring opportunities and challenges offered by the convergence between finance and technology.
• University students from areas related to finance, technology, administration or entrepreneurship.
• Introduction to Digital Business and the FEEMTECH Model.
• Creating value for the company and the shareholder.
• Business Models.
• Fintech Ecosystem.
• Blockchain: basics and fundamentals.
• AI: discovering the potential.
• Digital Banking.
• Virtual wallets.
• Tokenization and new Business Models.
• Traditional banking: digital transformation in Blockchain.
• Business Models of the Fintech Ecosystem.
• AI in Digital Business.
• Final presentation: New Digital Businesses.
Speakers, Companies and case studies analyzed in the Program:
Brubank (guest speakers: Pablo Sanchez and Juan Brochou FOUNDERS), Ualá (guest speaker: Maia Eliscovich-CCO), Mercado Libre & Nubank (Federico Sandler EX-IRO of both companies), Santander (Mauro Guivenale Project Chief Santander Digital), MODO (Mariano Vazquez, ex CTO), n1u (Facundo Corsi Founder), Claro Pay (Sergio Boarini CTO), José Bano (ex IOL); among others.
Berenstein, Ivan
• Bachelor's degree in History (UNLU). Master's degree in Artistic and Cultural Heritage of Colonial South America (UBA).
• Content Creator & Research for The Arbitrum Foundation. Former MakerDAO. History teacher.
Boarini, Sergio
• Computer Engineer (UCC), MBA from USAL, specializing in Computer Judicial Expert (UTN) and Leadership and Human Resources Management (UADE).
• Senior Technology Manager at Claro Argentina.
Couce, Luis
• FinTech Development Manager and lecturer at ITBA and UCA, with extensive experience in digital transformation and innovative financial businesses.
•Author and speaker on topics of interaction between technology, business and higher education, promoting immersive learning environments and impact strategies.
Petralli, Lucas
• Industrial Engineer with a strong background in data science, graduated from the Universidad AustralShe has developed her career in sustainability projects, data analysis and social impact.
• He works as a data scientist and specialist in Generative Artificial Intelligence, as well as a university professor, working on the application of AI in education to promote more personalized learning.
Sandler, Federico
• Bachelor of Science, Economics & Finance (Bentley University), Master in Corporate Finance (UCEMA).
• Investor Relations Officer at Spider. Board Advisor at WIN Investments and Athlone Partners. Former IRO at Nubank and Mercado Libre. Former Associate Director – Energy & Utilities at Fitch Ratings.
Torres Carbonell, Silvia
• Academic leader in digital entrepreneurship and the knowledge economy: directs the Entrepreneurship Center of IAE Business School and the national reports of the Global Entrepreneurship Monitor, promoting
business models based on technology, disintermediation and the digital economy. IAE Business School.
• Promoter of the fintech ecosystem and agile financing: participates in training programs for STEM entrepreneurs, supports new digital business platforms and often emphasizes how exponential technologies (blockchain, digital payment, platforms) transform entrepreneurship and traditional businesses.
Torossi, Bruno
• Certified Public Accountant (UNNE). Postgraduate degree in Finance (UCEMA).
• Head of Research at Defy Education. Professor. Experience as a producer and trader.
Vazquez, Mariano Daniel
• Computer Engineer and Bachelor's Degree in Systems Analysis, Computer Technology and Computer Systems Technology (UBA). EMBA (IAE).
• Co-founder and CTO at Bondly. Former CTO of MODO. More than 15 years of experience as a software engineer in national and international companies.
THEY SHARED THEIR EXPERIENCE WITH US:
• Bano, Jose Ignacio: economist, MBA and with extensive experience in the capital markets.
• Corsi, Facundo: Specialist in financial innovation and gamification applied to the gaming world.
• Eliscovich, Maia: expert in payment methods, traditional banking and fintech.
• Guivenale, Mauro: a leader in digital transformation and digital assets in banking.
• Sanchez, PabloSpecialist in digital ventures and startups.
Online | Synchronous, via the platform of the Universidad Austral, every Monday from 18:00 PM to 21:00 PM.
In addition, three intensive face-to-face (hybrid) days are planned at the Pilar Campus.
Being a graduate or member of the Austral Community You'll receive exclusive discounts. We also offer special benefits for those who work in companies that have an agreement with the University.
Consult with our sales advisors for more information.
The Faculty of Business Sciences of the Universidad Austral The Academic Certificate of approval of the “FinTech and Digital Business Program” will be extended to those who comply with the corresponding promotion regime (75% attendance and practical work/final exam).
This certificate corresponds to the category of university extension for professional development and is not a university degree, title or qualification.
If a participant requests to withdraw up to 5 business days before the start of classes, the registration fee for reserving a place will not be refunded, but the amount paid as tuition/fees will be refunded. (*)
Students who drop out during the course (withdrawal or suspension of studies) will not be entitled to a refund of their tuition fees. 50% of the amount paid will be refunded, provided that the number of class hours attended does not exceed 30% of the total course hours. (*)
The University does not accept advance payments of fees in pesos for its activities. Payment is only accepted in foreign currency transferred to the University's overseas account, at the official BCRA exchange rate at the time of the transaction.
(*) A 5% administrative fee will be deducted from the amount subject to refund.

MARCELO MACAGNO VELAY
• MBA by IAE and Master in Finance from UBA.
• Professor of Undergraduate, Postgraduate and Master's programs in the field of Finance and Entrepreneurship at the Faculty of Business Sciences, as well as mentor and judge for NAVES, Wise and NAVES USA- IAE / Austral.
• It is part of the entrepreneurial ecosystem, specializing in the Fintech world.
• He has been a founding entrepreneur and/or co-founder 20x. He worked in multinational companies (AIG, IHG) and
private equity and venture capital funds (Fiduc VC, HSBC and GASPEF).
• Professor of Fintech at IAE Business School.
• Director of the Business Tech Hub of the Faculty of Business Sciences Universidad Austral.

BRUNO EZEQUIEL ZAPICO
• EMBA Candidate in IAE Business School.
• Bachelor of Science in Business Administration and Diploma in Capital Markets from Universidad Austral and Diploma
in Blockchain & Cryptocurrencies by UCEMA.
• University lecturer at the undergraduate and postgraduate levels in finance and consultant for private clients in finance and blockchain technology.
• Vice Director of the Business Tech Hub at the Faculty of Business Sciences of the Universidad Austral
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