Day:
Time: 09: 00 hs.
Modality: in-person
It states: Philip Kotler
Location: Universidad Austral Headquarters Rosario (Paraguay 1978)
La Universidad Austral presents the Spanish version of the book H2H Marketing. The genesis of Human-to-Human Marketing, written by Philip Kotler, Waldemar Pfoertsch and Uwe Sponholz. The translation is by Prof. Reynaldo Rivera (Universidad Austral) and Damián Mazzotta (LID Editorial). The work inspires the Marketing ecosystem of the Universidad Austral, and its two undergraduate degrees in Marketing based in Buenos Aires and Rosario.
Within the framework of that presentation, the University organized the first Austral Marketing Meetings, a professional and academic event in a hybrid format to explore new models and paradigms in the discipline.
It will feature real-time virtual participation from Prof. Philip Kotler, four lectures from international marketing experts, and a panel of Chief Marketing Officers from Latin America.
The lectures by international experts will be in English with the possibility of Spanish translation.
The event is free with limited spaces.
Friday, March 22, 2024.
9.00-9.10 Welcome words
9.10-9.40 Human-to-Human Marketing - Prof. Waldemar Pförtsch (CIIM Business School, Cyprus; Technical University of Munich, Germany)
9.40-10.00 Integrated Marketing and Communications– Prof. Frank Mulhern (Medill Northwestern University, United States)
10.00-10.20 Questions and answers session.
10.20-10.35 Human to Human and BMI in LATAM – Carlos Trelles, CEO Axon Latam (United States)
10.35-10.55 Human to Human and Innovations in LATAM – Luciano Casanova, Business and Innovation Manager, Café La Virginia SA (Argentina)
10.55-11.05 Marketing, Education and Sciences – Prof. Alandeom Oliveira (State University of New York, Albany, United States)
11.05-11.45 Corporate Panel on the implications of the Human to Human business model in LATAM (CMOs of Pepsico, Mondelez, Puma – Argentina)
11.45 - 12.05 Prof. Philip Kotler
12.05-12.45 Prof. Philip Kotler – Question and Answer Session
12.45 – Final comments and future scenarios
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