Anabella holds a degree in Graphic Design and a postgraduate degree in B2B Marketing. She is a teacher and founder of madeinAR, an agency specializing in B2B marketing and communication.

She began her professional career in design, creativity, and communication, gaining experience both as a freelancer and in advertising and media agencies, including Young & Rubicam and Havas Media. She later joined the B2B Marketing department of a multinational electronics company, where she eventually became Regional B2B Marketing Manager.

Based on this experience, she developed a specialization in the articulation between marketing, sales, creativity, and business objectives in B2B contexts. In 2021, she founded madeinAR, where she works with national and multinational companies in the development of communication strategies, content, experiences, events, and loyalty programs geared toward commercial objectives.

His teaching activity integrates his areas of professional experience: design, creativity, marketing and business, with a focus on the analysis of cases and concrete experiences in the business field.