Agustín is a fiction content development producer with over a decade of experience in the industry. His academic work focuses on how generative AI is transforming audiovisual production and business, and on the construction of complex fictional narrative worlds. He is a professor in the Master's Program in Content Management at the Universidad Austral (Argentina) and the University of Montevideo (Uruguay).

Agustín Lasso is the academic director of the AI ​​+ Audiovisual Business and AI + Audiovisual Production programs, and he works as a Senior Content Development Producer at Disney. His work focuses on the transformation of audiovisual production and business in contexts of technological innovation.