The seminar "Innovation and strategies in video games", organized by the School of Postgraduate Studies in Communication of the Universidad Austral, has as objectives:

• To provide a comprehensive understanding of the global video game market and its historical evolution from Pong to the Metaverse.
• Explore and analyze current controversies, the Uncanny Valley phenomenon, and the first uses of artificial intelligence in video games.
• Introduce the concept of gamification and the Octalysis Framework, differentiating between behavior-oriented and user-oriented design, and address ethical gamification.
• Examining audiences, business models, and brand participation in the video game industry, breaking down essential components such as Core-loops and Lores.

Duration10 hours. Online and synchronous format.
TeachersMartín Spinetto and Mariano Nieves
DatesFriday 27/9 and 4/10, from 15 to 18 pm. Friday 18/10 from 15 to 19 pm.
Registration linkn: https://bit.ly/SeminarioVideojuegos

Registration closes on September 15th.

The Graduates of the Universidad Austral They can take this seminar for free. Seats are limited. 

About the teachers: 

Martín Spinetto
A prominent professional and entrepreneur in the marketing and video game industry, Martín has over 15 years of experience and has held significant roles, including Director of Consumer Marketing for Latin America at Microsoft Corp., where he managed online services for over 100 million users. He is the founder of Widow Games, a Buenos Aires-based video game development company that has released more than 30 titles. In 2021, he founded Gamevolution, a blockchain-based video game incubator, accelerating over 20 startups and helping them raise more than $15 million. Martín is also recognized for his contributions to the Latin American video game developer community, promoting educational programs and mentorship for young talent. He was selected as one of Argentina's most promising entrepreneurs by Forbes in 2019, and his company, Widow Games, participated in the Google Games Accelerator in 2020.

Mariano Nieves
Mariano Nieves is an executive with over 22 years of experience in the digital industry, particularly in video games and media platforms. He has held key roles at renowned companies such as Disney, where he accumulated over 12 years of experience. Mariano was instrumental in the launch of the Web3 real estate simulator, Geopoly, which raised $3 million and reached over 100,000 downloads. His career is distinguished by innovation and the implementation of effective strategies in the digital and video game sectors.