Masterclass | The importance of data strategy and how to turn it into a competitive advantage
Learn to make better decisions and face current challenges
Day:
03.09.2026
Time: 18:30 PM
Format: online
Presented by: Martín Canosa and Marianela Guglielmo
Do you have data but don't know how to transform it into strategic decisions?
Strategy needs data. But it also needs to understand people, identify opportunities, and design relevant solutions.
In this Masterclass you will explore how data strategy can help you turn data into a competitive advantage and thus make better business decisions.
Exhibitors
Martín Canosa: Specialist in analyzing and processing large volumes of data to identify and develop business opportunities. Currently serves as Analytics Manager at Mondelez International. Holds a degree in Economics (University of Buenos Aires) and a Master's degree in Economic and Financial Risk Management.
Marianela Guglielmo: Specialist in consumer insights and business strategy. She has over 20 years of experience in leading consumer goods companies, focusing on innovation, business development, and consumer understanding. She is the Director and founder of TOB (Think Out of the Box) and a professor at the undergraduate and graduate levels at the Universidad AustralShe is currently the Program Director in Insights, Innovation and Strategy at Universidad Austral.
An invitation to learn about the Insights, Innovation and Strategy Program
This activity is part of the dissemination initiatives of the Insights, Innovation and Strategy Program , a proposal designed for those seeking to better understand consumers, detect business opportunities and develop evidence-based strategies to generate impact in their organizations.
