Philip Kotler, considered the father of modern marketing, offered his vision on the evolution of retail at an event organized by IAE Business School and the Faculty of Communication of the Universidad Australwhich took place at the Telefónica Movistar Foundation Space. Experts such as Giuseppe Stigliano, Reynaldo Rivera, Martín Zemborain y Tobias Noni Bernardisand the CEOs Laura Perdomo y Graciela Rastelli.

Repercussions in other media: diarioplus.com.ar, paralelo32.com.ar, bolivarhoy.com.ar, pilarhoy.com.ar