Philip Kotler is considered the father of modern marketing. An economist, former professor at the Kellogg School of Management at Northwestern University from 1962 to 2018, and author of more than 80 books, his theories have been instrumental in helping companies increase sales and position their products worldwide. Perhaps that's why his call for companies and the wealthiest individuals to pay more taxes during the first edition of the Austral Marketing Meetings was so surprising. Universidad Austral.